Local Marketing That Builds Community Trust and Fills Your Practice
Kandy Garrett of Social Optician advises small and independent practices to compete not on budget but on community embeddedness. She recommends hyper-local events, community partnerships, and personalised outreach as the highest-ROI tools available to practices without enterprise marketing resources. Her core warning: long-standing practices that reduce community visibility lose patient relationships faster than they expect.
For regional health systems and independent practices competing with national brands, community trust is a defensible moat. This episode provides a practical local marketing playbook applicable across specialties.
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