Resource Library
Curated tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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Build Marketing Foundations Before AI: Lessons from Top Healthcare Marketing Leaders
Alex Membrillo, founder of Cardinal Digital Marketing, synthesizes podcast conversations with top healthcare marketing leaders into one clear argument: marketing fundamentals must precede AI adoption. Chelsea Bennett Lockhart at Sutter Health emphasizes compliant tracking, campaign-to-appointment…
12026-04-282April 28, 20263
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Build Marketing Foundations Before AI: Lessons from Top Healthcare Marketing Leaders
Alex Membrillo, founder of Cardinal Digital Marketing, synthesizes podcast conversations with top healthcare marketing leaders into one clear argument: marketing…
12026-04-282April 28, 20263 -
Gum Disease, Silos, and the $1.3T Healthcare Cost We’re Ignoring
Periodontal disease intersects with more than $1.3 trillion in annual U.S. healthcare spending — spanning diabetes management, cardiovascular disease, dementia,…
12026-04-282April 28, 20263 -
Dental M&A in 2026: More Selective Deals, Tighter Terms, and a Shifting Seller Market
Dental M&A is entering a more disciplined phase in 2026. Sixty-nine percent of DSOs expect to increase acquisitions this year,…
12026-04-242April 24, 20263 -
How Dental M&A Is Shifting in 2026: Ten Updates for DSO Leaders
The dental M&A market is reorganizing around operational fundamentals rather than network scale. Dental Care Alliance and Affordable Care have…
12026-04-232April 23, 20263 -
Hospital M&A Rebounds to 6-Year High in Q1 2026
Hospital and health system deal-making surged in Q1 2026, with 22 announced mergers and acquisitions — the highest first-quarter total…
12026-04-222April 22, 20263 -
Answer Share Is the New Market Share: AEO Strategy for Healthcare Marketers
AI search is reshaping how buyers and patients research decisions. In 2026, 71% of software buyers rely on AI search…
12026-04-212April 21, 20263 -
Large Company Healthcare Marketing Challenges and the Value of a Virtual Production Studio
Mary Sadlier describes how virtual production studios allow large healthcare brands to create culturally relevant, localised content more efficiently than…
12026-04-212April 21, 20263 -
The Hidden PR Engine Healthcare Marketers Are Missing
Cameron Kit from Union Productions explains how patient-video stories can function as PR assets rather than marketing collateral. He encourages…
12026-04-212April 21, 20263 -
Trust Is the New Healthcare Growth Engine
Host Lauren Leone and guest Rachel Johnson explore how trust has become the primary driver of patient acquisition. Johnson explains…
12026-04-212April 21, 20263 -
How AI Scribes Became Healthcare’s Biggest AI Use Case
In Part 2 of the series, Dr. Robert Wachter and J. Carlisle Larsen examine why AI-powered medical scribes achieved broader…
12026-04-202April 20, 20263