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CMS Proposes 2027 Physician Payment Overhaul: MIPS Sunset and ACO Expansion
CMS’s proposed CY 2027 Physician Fee Schedule rule would sunset traditional MIPS reporting in 2029, replace it with specialty-focused MIPS Value Pathways covering roughly 98% of specialties, and make Medicare ACOs easier to join and…
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CMS Proposes 2027 Physician Payment Overhaul: MIPS Sunset and ACO Expansion
CMS’s proposed CY 2027 Physician Fee Schedule rule would sunset traditional MIPS reporting in 2029, replace it with specialty-focused MIPS…
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Health System Leaders on Costs, Innovation, and the Affordability Challenge
Top U.S. health system executives say affordability and cost pressure now sit at the center of nearly every strategic decision.…
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Patient Portal Messages Have Surged 153% Since COVID, JAMA Study Finds
Patient-authored messages to providers have surged 153% since the COVID-19 pandemic, and a new JAMA study using Epic data finds…
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PE’s Quieter Playbook: Joint Ventures With Nonprofit Health Systems
Private equity firms are increasingly expanding in healthcare through joint ventures with nonprofit health systems rather than outright buyouts, according…
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Why Penn Medicine Is Deploying AI Agents for Patient Intake
Penn Medicine is integrating K Health’s AI-powered patient intake agents into its virtual primary care service, testing whether an AI…
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Local Search in the Age of AI: 6 Moves for Healthcare Marketers
Winning healthcare local search now means appearing as the trusted answer across search engines, maps, and AI tools—not simply ranking…
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Frazier Healthcare Partners Acquires MatrixCare in Post-Acute EHR Carve-Out
Frazier Healthcare Partners has agreed to acquire MatrixCare, the post-acute EHR platform serving hospice, home health, skilled nursing and senior…
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73% of Healthcare Sites Run Ad Trackers That Ignore Opt-Outs
73% of 59 major U.S. hospital and clinic websites were running advertising or marketing trackers even when visitors sent an…
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The Attribution Problem Your Board Doesn’t Understand
Healthcare marketing attribution is genuinely hard for multi-site groups because patient journeys are long, largely offline, and privacy-constrained—and a budget…
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Lilly and Novo Lead Pharma AI Citation Share: What the 5W Study Found
Eli Lilly and Novo Nordisk are the most cited pharmaceutical companies across AI platforms, holding 12.5% and 11.5% of AI…