Patient acquisition, brand, digital marketing, SEO, paid media, and reputation.
Hospitals seen as strong community partners earn markedly higher consumer trust, advocacy, and preference, according to Jarrard’s 2026 Community Impact Survey — yet fewer than one-third of consumers…
Reddit is the single most-cited source layer AI answer engines pull from — in some verticals, more than 30% of an engine’s answer traces back to a subreddit,…
AI is fundamentally changing how consumers search for care, as Google and chatbots increasingly answer queries directly instead of surfacing links. In this Becker’s roundup, CMOs at 17…
When patients face a new health issue, a majority now choose the hospital or system first: 53% select a hospital first or pick a hospital and physician simultaneously,…
Allina Health System agreed to pay $12.5 million to resolve a consolidated class action over its use of website tracking pixels, one of the larger settlements in the…
A federal court struck down South Dakota’s dental advertising restrictions, ruling that dentists may market bona fide credentials—including implant dentistry—even in areas the American Dental Association does not…
HCA Healthcare is exploring a rebrand of its TriStar Division, potentially bringing its Nashville-area hospitals under the national HCA name, according to bid proposal documents for Williamson Health…
73% of 59 major U.S. hospital and clinic websites were running advertising or marketing trackers even when visitors sent an active Global Privacy Control opt-out signal, according to…
Optimizely launched a full Answer Engine Optimization (AEO) platform on June 10, 2026, introducing Agent Visibility Analytics and a new data-sharing partnership with Conductor. Built inside Optimizely Analytics,…
Healthcare marketing attribution is genuinely hard for multi-site groups because patient journeys are long, largely offline, and privacy-constrained—and a budget you can’t defend is a budget that gets…
