Patient acquisition, brand, digital marketing, SEO, paid media, and reputation.
Most patients choose a hospital system before, or at the same time as, choosing a physician, so health-system brand carries real weight in access decisions. In a U.S….
Why did Forrest Health rebrand as ‘Forrest’? Hattiesburg, Miss.-based Forrest Health unveiled a new name, visual identity, and brand on September 8, 2026, bringing seven hospitals — Forrest…
How did Mass General Brigham get AI adoption to stick in its marketing department? Not with a top-down mandate, but with a volunteer ‘AI champions’ program: younger marcom…
How are health systems proving ROI on digital marketing spend in 2026? By tying campaigns to specific downstream volume. At Becker’s Marketing Leadership Forum, Cincinnati-based Christ Hospital Health…
PatientPoint’s fifth annual Patient Confidence Index, fielded by Talker Research among 2,000 U.S. adults who saw a provider in the past year, finds trust in individual clinicians remains…
As AI chatbots and Google AI Overviews reshape how patients find health information, major health systems have shifted their marketing strategy from traffic volume to high-intent credibility. Leaders…
Seventy-six percent of Gen Z and 63% of millennials now turn to AI tools for health support before seeking professional medical care, according to Aflac’s 2026 Wellness Matters…
Yes — as of August 2026, Google’s Gemini integration for Google Business Profile now works for accounts managing multiple locations, and it is globally available on desktop and…
Hospitals seen as strong community partners earn markedly higher consumer trust, advocacy, and preference, according to Jarrard’s 2026 Community Impact Survey — yet fewer than one-third of consumers…
Reddit is the single most-cited source layer AI answer engines pull from — in some verticals, more than 30% of an engine’s answer traces back to a subreddit,…
