Patient acquisition, brand, digital marketing, SEO, paid media, and reputation.
Healthcare marketing attribution is genuinely hard for multi-site groups because patient journeys are long, largely offline, and privacy-constrained—and a budget you can’t defend is a budget that gets…
Winning healthcare local search now means appearing as the trusted answer across search engines, maps, and AI tools—not simply ranking on Google. Press Ganey outlines six priorities: maintain…
Orlando Health consolidated its pediatric services under a single umbrella brand, Orlando Health Children’s, effective July 1, 2026, replacing a fragmented set of hospital- and building-specific names. The…
Google’s official guide to generative AI search optimization confirms that foundational SEO remains the right strategy for AI Overviews and AI Mode — no special “AEO” or “GEO”…
Eli Lilly and Novo Nordisk are the most cited pharmaceutical companies across AI platforms, holding 12.5% and 11.5% of AI citation share respectively, according to a study by…
How does AI search traffic differ from organic search traffic? Significantly — and the gap is growing. Data from 10 websites analyzed by Search Engine Land reporter Adam…
What did Google I/O 2026 mean for local SEO? Google’s biggest I/O announcement was a redesigned search box it calls its most significant change in 25 years —…
Mayo Clinic leads all healthcare brands in AI citation share at 9.4, ahead of Cleveland Clinic (7.1) and Johns Hopkins Medicine (6.8), according to Everything-PR’s Healthcare Citation Share…
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical…
AI answer engines cite an academic medical center first in 46 of 50 states when asked for the leading hospital, while HCA Healthcare — which operates 187 hospitals…
