Healthcare growth guides
Four guides that pull the best of the library together around the problem you are working on. Each is reviewed and updated as new research comes in.
Healthcare marketing strategies
What earns a patient’s trust: availability, expertise, comfort, experience and retention, across dental, urgent care, medical groups and health systems.
Open the guide → SearchHealthcare SEO and AI search
How patients find providers in Google, ChatGPT and local search: official guidance, research by the numbers, a multi-site ownership workflow and a weekly log of what changed.
Open the guide → AccessPatient access
Calls, booking, no-shows and capacity: metric definitions with their denominators, where demand leaks, and what the evidence does and does not show.
Open the guide → M&AM&A and growth strategy
Preparing for a sale, valuation drivers, platform versus add-on decisions, and the deal news that moves healthcare services markets.
Open the guide →Also on HGS
- The full resource library, newest first, filterable by function.
- Research Desk: original HGS analysis with sources and methods.
- Tools: the practice valuation and patient touchpoint calculators.
- Events: conferences and webinars for healthcare operators and marketers.