Healthcare Marketing Trends Reshaping Patient Acquisition

Bypaulgruensfelder
Cardinal Digital Marketing — Ignite Podcast
March 31, 2026

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AI-Generated Summary

Lauren Leone and Rich Briddock examine why search-only strategies are no longer sufficient for patient acquisition in 2026. They outline the shift toward full-funnel media buying, creative testing frameworks, and attribution models that capture value across the entire patient decision journey. The episode provides a practical framework for marketing teams building toward channel diversification.

Why It Matters

Health systems and multi-site groups that built acquisition primarily on Google Search are now experiencing diminishing returns. This episode provides actionable direction for COOs and marketing leaders evaluating channel mix.

digital marketing
paid media
full-funnel
measurement
creative testing

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