Resource Library
Curated tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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Build Marketing Foundations Before AI: Lessons from Top Healthcare Marketing Leaders
Alex Membrillo, founder of Cardinal Digital Marketing, synthesizes podcast conversations with top healthcare marketing leaders into one clear argument: marketing fundamentals must precede AI adoption. Chelsea Bennett Lockhart at Sutter Health emphasizes compliant tracking, campaign-to-appointment…
12026-04-282April 28, 20263
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The Acute Problem with Chronic Pain Marketing and How Mara Baer Suggests Fixing It
Advocate Mara Baer identifies how mainstream chronic pain marketing relies on clichéd imagery and acute-pain framing that fails to resonate…
12026-04-202April 20, 20263 -
Your Patient Acquisition Model Was Built for a Different Healthcare System
Osama Usmani argues that most clinic acquisition models were engineered for a referral-heavy, low-competition environment that no longer exists. Rising…
12026-04-172April 17, 20263 -
Why Healthcare Marketing ROI Breaks Down — and What to Do About It
Despite heavy investment in digital tools, most healthcare marketing teams cannot connect their activity to actual patient outcomes. Modea reports…
12026-04-162April 16, 20263 -
Why Power Digital Marketing Is Doubling Down on Healthcare
Power Digital Marketing’s Jeff Mason explains the strategic rationale behind the agency’s acquisition of Cardinal Digital Marketing. He describes healthcare…
12026-04-152April 15, 20263 -
Six Health Systems Show Real Results from Ambient AI Scribes
A JAMA study found AI ambient scribes decreased total EHR time by 13.4 minutes and documentation time by 16.0 minutes…
12026-04-142April 14, 20263 -
Patient Acquisition Needs Programmatic Infrastructure
Lisa Fisher and Lauren Leone argue that healthcare organisations relying on campaign-by-campaign advertising are structurally disadvantaged. An always-on programmatic infrastructure…
12026-04-142April 14, 20263 -
PDS Health Eyes the Next Era of Medical-Dental Integration
PDS Health — the first DSO to integrate dental and medical records using Epic — is expanding its model through…
12026-04-142April 14, 20263 -
AI in Healthcare: What’s Different and What Isn’t
Host J. Carlisle Larsen interviews Dr. Robert Wachter of UCSF about lessons healthcare can draw from the EHR rollout era…
12026-04-132April 13, 20263 -
Are Your Digital Front Door and Virtual Health Services Accessible?
Section 504 of the Rehabilitation Act requires healthcare providers receiving federal funds to ensure websites, patient portals, mobile apps, and…
12026-04-102April 10, 20263 -
Insurers and Providers Agree AI Scribes Are Raising Costs—But Disagree on What to Do
Both health systems and health insurers privately acknowledge that AI ambient scribes are driving up healthcare costs — though they…
12026-04-082April 8, 20263