Resource Library
Curated news, tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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Past the Hype: Where AI Is Delivering Real ROI for Dental Groups
Dental groups are reporting measurable AI returns when the tools are tied to a specific workflow instead of adopted broadly. At Becker’s 5th Annual Future of Dentistry Roundtable, Today’s Dental Nebraska cited a roughly 7%…
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Aligning Marketing and Operations for Sustainable Healthcare Growth
Michelle Hart of BostonSight argues that marketing campaigns which generate demand beyond operational capacity damage both patient experience and staff…
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2026 Marketing Predictions from Healthtech Leaders
Marketing and PR leaders from across the healthtech sector share predictions for 2026. They identify hyper-personalised messaging—driven by AI co-pilots…
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Bridging the Mental Health Messaging Gap Across Four Generations
Mental health messaging reaches different generations through fundamentally different channels and formats, and healthcare marketers who ignore this distinction are…
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The 10 New Rules of Healthcare Marketing Growth in 2026
Cardinal Digital Marketing’s 2026 healthcare marketing trends report lays out 10 strategic shifts redefining growth for multi-site operators. Key themes…
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Build Your Marketing Foundation with Clear Goals & Strategy
Commercial strategist Alyssa Luber outlines four core marketing objectives—awareness, consideration, conversion, and retention—and explains why securing internal alignment on goals…
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14 Health System Trends C-Suite Leaders Are Watching in 2026
From the Becker’s CEO+CFO Roundtable: 14 strategic trends reshaping health systems in 2026, from transformation mandates to digital access investment…
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Whitespark’s 2026 Local Search Ranking Factors: What Actually Moves Rankings
Google Business Profile signals account for 32% of local search ranking weight in 2026, the largest single factor in Whitespark’s…
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The Healthcare SEO Playbook: Trust, AI Search, and Local Visibility in 2026
Healthcare SEO operates under stricter standards than most industries because Google classifies healthcare as YMYL (Your Money or Your Life)…
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Building a Trusted Healthcare Brand in the Age of AI Search
Dane Titsworth and Cardinal CEO Alex Membrillo discuss how generative AI assembles answers from multiple digital signals simultaneously. They explain…
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AEO in 2026: 7 Tips from a PE-Backed Portfolio Roundtable
Answer Engine Optimization (AEO) has emerged as a distinct discipline alongside SEO as LLMs and AI-powered search reshape how patients…