Resource Library
Curated news, tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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Private Equity Owns 561 U.S. Hospitals, 11.9% of Private Hospitals, per PESP Fall 2026 Tracker
PESP tracker: private equity owns 561 U.S. hospitals, 11.9% of private hospitals, up from 447 in July. What the count does and doesn’t tell operators.
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Bridging the Mental Health Messaging Gap Across Four Generations
Mental health messaging reaches different generations through fundamentally different channels and formats, and healthcare marketers who ignore this distinction are…
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The 10 New Rules of Healthcare Marketing Growth in 2026
Cardinal Digital Marketing’s 2026 healthcare marketing trends report lays out 10 strategic shifts redefining growth for multi-site operators. Key themes…
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Build Your Marketing Foundation with Clear Goals & Strategy
Commercial strategist Alyssa Luber outlines four core marketing objectives—awareness, consideration, conversion, and retention—and explains why securing internal alignment on goals…
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14 Health System Trends C-Suite Leaders Are Watching in 2026
Health system CEOs and CFOs at Becker’s CEO + CFO Roundtable in Chicago said the next two to three years…
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Whitespark’s 2026 Local Search Ranking Factors: What Actually Moves Rankings
Google Business Profile signals account for 32% of local search ranking weight in 2026, the largest single factor in Whitespark’s…
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The Healthcare SEO Playbook: Trust, AI Search, and Local Visibility in 2026
Healthcare SEO operates under stricter standards than most industries because Google classifies healthcare as YMYL (Your Money or Your Life)…
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Building a Trusted Healthcare Brand in the Age of AI Search
In AI search, a trusted healthcare brand starts with accurate, consistent information everywhere a patient or an AI system looks,…
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AEO in 2026: 7 Tips from a PE-Backed Portfolio Roundtable
Answer Engine Optimization (AEO) has emerged as a distinct discipline alongside SEO as LLMs and AI-powered search reshape how patients…
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From Prototype to Patient Care: Translating AI into Clinical Practice
Host Ali Tejani talks with Dr. Laurens Topff and Stephane Willaert about the practical path from AI research prototype to…
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ASHHRA’s HR Pulse Transitions to Digital-First Monthly Newsletter
ASHHRA’s HR Pulse magazine—a 25+ year resource for healthcare human resources professionals—is transitioning from a print format to a digital-first…