Why Power Digital Marketing Is Doubling Down on Healthcare
Power Digital Marketing’s Jeff Mason explains the strategic rationale behind the agency’s acquisition of Cardinal Digital Marketing. He describes healthcare as approaching a ‘retail inflection point’ in marketing sophistication. The combination pairs Cardinal’s deep healthcare domain expertise with Power Digital’s data platform and attribution capabilities to serve health systems with full-funnel, multi-channel patient acquisition strategies.
Agency consolidation in healthcare marketing signals growing PE and health system appetite for performance-driven patient acquisition at scale. The Power Digital–Cardinal deal is an early indicator of where marketing infrastructure investment is heading.
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