Why Power Digital Marketing Is Doubling Down on Healthcare
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Power Digital Marketing’s Jeff Mason explains the strategic rationale behind the agency’s acquisition of Cardinal Digital Marketing. He describes healthcare as approaching a ‘retail inflection point’ in marketing sophistication. The combination pairs Cardinal’s deep healthcare domain expertise with Power Digital’s data platform and attribution capabilities to serve health systems with full-funnel, multi-channel patient acquisition strategies.
Agency consolidation in healthcare marketing signals growing PE and health system appetite for performance-driven patient acquisition at scale. The Power Digital–Cardinal deal is an early indicator of where marketing infrastructure investment is heading.
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