Aligning Marketing and Operations for Sustainable Healthcare Growth
Michelle Hart of BostonSight argues that marketing campaigns which generate demand beyond operational capacity damage both patient experience and staff wellbeing. She advocates for demand planning that maps marketing spend against real clinical capacity, and for marketing leaders to engage with operations before launching campaigns. Sustainable growth requires that messaging reflects actual service capability.
Growth-stage health systems frequently encounter the mismatch between marketing-generated demand and clinical capacity. Hart provides a framework for aligning both sides of the growth equation—directly relevant to COOs and VP-level operators managing multi-site expansion.
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