Patient acquisition, brand, digital marketing, SEO, paid media, and reputation. New here? Start with the healthcare marketing strategies overview.
Mary Sadlier describes how virtual production studios allow large healthcare brands to create culturally relevant, localised content more efficiently than traditional production methods. Pre-visualisation and virtual set technology…
Cameron Kit from Union Productions explains how patient-video stories can function as PR assets rather than marketing collateral. He encourages healthcare marketers to submit patient films to festivals,…
In AI search, a trusted healthcare brand starts with accurate, consistent information everywhere a patient or an AI system looks, says Dane Titsworth, manager of SEO and digital…
Healthcare SEO in the AI era still rewards the fundamentals: focused, trustworthy content that matches real search intent, says GoodRx SEO director John Vantine on Cardinal Digital Marketing’s…
Good measurement starts with a source of truth outside the ad platforms, usually a CRM that records every lead and its stage, according to Cardinal Digital Marketing’s Ignite…
Healthcare marketers are increasingly expected to own revenue, not just leads, and that requires better measurement and a broader media mix, say Cardinal Digital Marketing’s Rich Briddock and…
Programmatic advertising works best for patient acquisition when it runs as always-on infrastructure rather than one-off campaigns, according to Lisa Fisher of Cardinal Digital Marketing. On Cardinal’s Ignite…
Patient trust now drives acquisition more than ad spend, argues Rachel Johnson, marketing director at Acorn Health, a national ABA therapy provider in seven states, on Cardinal Digital…