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Curated news, tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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The Next Phase of Price Transparency: Why Medicare Advantage Should Be the Focus
Medicare Advantage (MA) already offers substantially greater price predictability than traditional Medicare — MA enrollees saw monthly out-of-pocket costs 18–24% lower than traditional Medicare from 2014 to 2019, and MA plans include annual out-of-pocket caps…
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The Acute Problem with Chronic Pain Marketing and How Mara Baer Suggests Fixing It
Advocate Mara Baer identifies how mainstream chronic pain marketing relies on clichéd imagery and acute-pain framing that fails to resonate…
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Rising Costs, Flat Reimbursements: ADA Dental Economy Report
ADA’s Q1 2026 data show stagnant reimbursement rates against rising supply and wage costs, with a third of dentists under-utilized…
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Your Patient Acquisition Model Was Built for a Different Healthcare System
Osama Usmani argues that most clinic acquisition models were engineered for a referral-heavy, low-competition environment that no longer exists. Rising…
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Your Website Is Now the Source of Truth in Local AI Search
AI search tools like ChatGPT, Perplexity, and Gemini are dramatically more selective than traditional local search — only 1.2% of…
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Why Healthcare Marketing ROI Breaks Down — and What to Do About It
Despite heavy investment in digital tools, most healthcare marketing teams cannot connect their activity to actual patient outcomes. Modea reports…
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Why Power Digital Marketing Is Doubling Down on Healthcare
Power Digital Marketing’s Jeff Mason explains the strategic rationale behind the agency’s acquisition of Cardinal Digital Marketing. He describes healthcare…
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Healthcare AEO Benchmarks 2026: AI Overviews Now Cover 48.7% of All Queries
Healthcare brands face a widening AI visibility gap: AI Overviews appear on 48.7% of all Google healthcare queries — the…
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Google Ask Maps Now Recommends Providers: What Healthcare Brands Must Do
Google Ask Maps uses Gemini to generate narrative provider recommendations — not just listings. What healthcare marketers must optimize to…
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Six Health Systems Show Real Results from Ambient AI Scribes
A JAMA study found AI ambient scribes decreased total EHR time by 13.4 minutes and documentation time by 16.0 minutes…
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Patient Acquisition Needs Programmatic Infrastructure
Lisa Fisher and Lauren Leone argue that healthcare organisations relying on campaign-by-campaign advertising are structurally disadvantaged. An always-on programmatic infrastructure…