MGMA’s Stat survey identifies the top patient access challenges medical practices are prioritizing in 2026: reducing wait times, improving phone access, reducing no-shows, streamlining online scheduling, and optimizing…
As AI chatbots and Google AI Overviews reshape how patients find health information, major health systems have shifted their marketing strategy from traffic volume to high-intent credibility. Leaders…
Original research, proprietary tools, and answer-first content drive AI search traffic; generic educational articles do not. Data from 10 websites analyzed by Search Engine Land shows that generative…
Google announced its biggest search shift in 25 years at I/O 2026 — an AI-powered search experience with a redesigned conversational search box, personal intelligence features, and new…
Healthcare M&A deal value surged in early 2026 — $18 billion in Q1 and $11 billion through May in Q2 — far outpacing H1 2025 totals, according to…
With the Medicaid and ACA coverage cliffs shrinking the patient base, 63% of patients say they would switch providers over poor communication — and 47% have avoided scheduling…
