Marketing and PR leaders from across the healthtech sector share predictions for 2026. They identify hyper-personalised messaging—driven by AI co-pilots that assist both marketers and buyers—as the dominant…
This expert roundup collects predictions from healthcare marketing leaders for 2026. Key themes include buyers demanding evidence and benchmarks rather than vendor marketing claims, conference exhibitors facing budget…
Commercial strategist Alyssa Luber outlines four core marketing objectives—awareness, consideration, conversion, and retention—and explains why securing internal alignment on goals before investing in tactics consistently improves ROI. Patient-centric…
Michelle Hart of BostonSight argues that marketing campaigns which generate demand beyond operational capacity damage both patient experience and staff wellbeing. She advocates for demand planning that maps…
Russell Simon makes the case that physician-authored content outperforms generic marketing copy across every credibility metric. He provides practical techniques for extracting insights from time-constrained clinicians—structured interviews, editorial…
Will Ross of Origins Spine & Joint outlines the strategy his practice used to become the default referral destination for referring providers in their market. The approach combines…
Osama Usmani argues that most clinic acquisition models were engineered for a referral-heavy, low-competition environment that no longer exists. Rising paid-search costs, more empowered patients, and AI-mediated discovery…
Power Digital Marketing’s Jeff Mason explains the strategic rationale behind the agency’s acquisition of Cardinal Digital Marketing. He describes healthcare as approaching a ‘retail inflection point’ in marketing…
Lauren Leone makes the case against platform-reported metrics as the primary source of marketing truth. She advocates for incrementality testing, media-mix modelling, and offline data integration to understand…
Lauren Leone and Rich Briddock examine why search-only strategies are no longer sufficient for patient acquisition in 2026. They outline the shift toward full-funnel media buying, creative testing…
