Why a 9-Hospital System Is Spending $25M to Rebrand
FMOL Health, a nine-hospital system based in Baton Rouge, Louisiana, is investing $25 million over three years to unify its four regional market brands under a single abbreviated…
-
-
Healthcare Marketers Trend Report 2026: Digital Ad Spend Overtakes Linear TV
Healthcare digital advertising spend officially exceeds linear TV for the first time in 2026, per the MM+M/Inmar Healthcare Marketers Trend Report. The overall market has grown to an…
-
How AI Bots and LLMs.txt Are Reshaping Healthcare SEO Standards in 2026
Healthcare operators face a new SEO mandate in 2026: technical standards are rising while AI bots fundamentally change how content gets surfaced. Web Almanac data reveals HTTPS adoption…
-
2026 Dental Industry Outlook Deep Dive: What 8,500+ Practices Reveal About Growth
The 2026 Dental Industry Outlook: Deep Dive from Planet DDS analyzes real operational data from more than 8,500 dental practices, 497 DSOs, and 2,500 orthodontic practices to identify…
-
Four DSO Growth Threats for 2026: Supply Shortage, Cost Pressure, Regulation, and Medicaid Cuts
DSOs face four compounding structural threats in 2026 that executives are actively repositioning around. First, practice supply is tightening: 69% of DSOs plan to increase acquisition activity this…
-
Cross Country Healthcare to Go Private in $437M Knox Lane Deal
Healthcare staffing firm Cross Country Healthcare has agreed to be taken private by Knox Lane, a private equity firm with $3.5 billion in assets under management, in an…
-
From Beds to Networks: AdventHealth Redefines Health System Growth Strategy
AdventHealth CEO David Banks outlines a strategic shift from hospital-centric growth to a network model built around primary care and ambulatory access. The health system is investing in…
-
Hospital M&A Hits Six-Year High in Q1 2026 as Systems Reposition Ahead of Policy Shifts
Hospital M&A hit a six-year high in Q1 2026 with 22 newly announced transactions carrying combined transacted revenue of $14.5 billion — the highest Kaufman Hall has recorded…
-
Prevention by Design: How AI Is Delivering Measurable Results in Revenue Cycle
Health system revenue cycle leaders are reporting measurable AI results in 2026 — not from replacing staff, but from deploying it as a proactive prevention layer. At a…
-
Waystar Targets $100B RCM Labor Pool with AI as Agentic Workflows Drive 40% of Q1 Bookings
Waystar generated $313.9 million in Q1 2026 revenue, up 22% year-over-year, as the company advances a strategy of deploying AI-powered agentic workflows to automate the approximately $100 billion…