Beyond the AI Pilot: The 2026 Healthcare Fight for Patient Loyalty
With the Medicaid and ACA coverage cliffs shrinking the patient base, 63% of patients say they would switch providers over poor communication — and 47% have avoided scheduling…
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The Shadow Healthcare System: Patients Are Building Parallel Care Infrastructure
Patients have built a parallel healthcare infrastructure—virtual clinics, diagnostic tools, direct-pay platforms, and consumer health apps—driven by fragmented care experiences, opaque pricing, and limited specialist access. This “shadow…
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2026 Most Trusted Health System Brands: Monigle Rankings of Consumer Trust
UT Health Austin tops Monigle’s 2026 ranking of the most trusted healthcare brands in the U.S., followed by Mayo Clinic, Emory Healthcare, and Johns Hopkins Medicine, according to…
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Delta Dental 2026 Oral Health Report: What Consumer Trends Mean for Dental Operators
The 2026 State of America’s Oral Health and Wellness Report from Delta Dental reveals deepening consumer awareness of the oral-systemic connection: 91% of adults rate oral health as…
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What Healthcare Marketers Learned at HMPS 2026: AI, Trust, and Activation
Healthcare marketers at the 2026 HMPS Summit in Salt Lake City are navigating a fundamental tension: AI adoption has shifted from “fear of missing out” to “fear of…
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Why a 9-Hospital System Is Spending $25M to Rebrand
FMOL Health, a nine-hospital system based in Baton Rouge, Louisiana, is investing $25 million over three years to unify its four regional market brands under a single abbreviated…
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The Broken Pipeline of Mental Healthcare for LGBTQ Teenagers
Access to affirming mental healthcare for LGBTQ youth dropped from 80% to 60% between late 2023 and late 2024, and in 2025, 44% of LGBTQ youth who wanted…
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Why the ‘Health in All Policies’ Framework Keeps Getting Ignored
“Health in All Policies” (HiAP) is an evidence-backed governance framework requiring every government sector—housing, education, transportation, criminal justice—to evaluate its impact on population health. Writing in Health Affairs…
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7 Things Healthcare Marketers Should Watch in May 2026
Alex Membrillo of Cardinal Digital compiles seven trends healthcare marketers should track in May 2026. A Gallup survey finds 1 in 4 Americans now ask AI for health…
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How HMH Wellness Center Is Redefining Integrated, Transit-Adjacent Healthcare
The opening of the Hackensack Meridian Health & Wellness Center at Metropark marks a significant shift in how integrated care can be delivered at transit-adjacent locations. Gov. Mikie…