Healthline AI is a conversational AI agent launched by Fullspan Health in June 2026, designed to connect consumers to medically reviewed health information and provider recommendations. Unlike general-purpose…
Patients have built a parallel healthcare infrastructure—virtual clinics, diagnostic tools, direct-pay platforms, and consumer health apps—driven by fragmented care experiences, opaque pricing, and limited specialist access. This “shadow…
Access to affirming mental healthcare for LGBTQ youth dropped from 80% to 60% between late 2023 and late 2024, and in 2025, 44% of LGBTQ youth who wanted…
Healthcare marketers over-index on bottom-funnel patient acquisition, competing for a narrow slice of already-in-market demand. This Cardinal Digital Marketing podcast episode features Ben Dutter, Chief Strategy Officer at…
Specialty healthcare practices typically allocate 90% of paid media spend to high-intent, bottom-of-funnel searches — terms like “knee surgeon near me” or “carpal tunnel specialist” — where 10…
Not every physician generates patient volume on their own — and most PE-backed healthcare platforms build marketing plans that ignore this distinction entirely. Matt Lee, a healthcare growth…
AEG Vision, one of the largest optometry groups in the U.S., increased patient bookings by 44% by redesigning the creative strategy for its Google Performance Max campaigns. Cardinal…
Most health systems run media budgets without knowing which campaigns drive actual booked appointments — this case study with Novant Health shows what’s possible when you close that…
An analysis of 90 prompts tested in ChatGPT found that commercial-intent queries triggered AI web searches (fan-outs) 78.3% of the time, while informational prompts did so just 3.1%….
Google’s Ask Maps feature, powered by Gemini, is evolving beyond listing businesses to interpreting and recommending them. Research from Search Engine Land shows that as queries become more…
