Healthcare AEO Benchmarks 2026: AI Overviews Now Cover 48.7% of All Queries
Healthcare brands face a widening AI visibility gap: AI Overviews appear on 48.7% of all Google healthcare queries — the highest rate of any industry — yet AI…
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ADA Research: Only 60% of Dental Practices Have Adequate Hygienist Staffing
The ADA Health Policy Institute finds that only 60% of U.S. dentists have an adequate number of dental hygienists on staff — and the shortage is both severe…
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Closing the Marketing Loop: Novant Health’s HIPAA-Safe Attribution Case Study
Most health systems run media budgets without knowing which campaigns drive actual booked appointments — this case study with Novant Health shows what’s possible when you close that…
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ACA Coverage Cliff Fallout: Q1 2026 Revenue Impact at Major Health Systems
Enhanced ACA premium subsidies expired at the end of 2025, and major health systems are now reporting the financial fallout in Q1 earnings. HCA Healthcare saw a 15%…
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What Patients Actually Trust in AI Local Search: Lessons for Healthcare Marketers
Near Media surveyed 2,200 U.S. adults on how they use AI tools to find local businesses, with findings that directly inform healthcare marketing strategy. Sixty-five percent have used…
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Hospitals Lost $48.4 Billion to Revenue Leakage in 2025 Despite Improving Cash Flow
Kodiak Solutions analyzed data from 2,300 hospitals and 350,000 physicians and found that net revenue leakage — losses from final denials and uncollected bills — increased 25% in…
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75% of Health Systems Now Using AI — and More Than Half Report 2x ROI
A second annual survey of 120 U.S. health system executives found that 75% now use at least one AI application, up from 59% in 2025, with half of…
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Providers and Patients Still See Patient Access Very Differently, Survey Finds
Experian Health’s 2026 State of Patient Access report — drawn from surveys of more than 1,000 patients and 200 healthcare decision-makers — reveals a persistent gap between how…
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AI Is Delivering Measurable ROI in Healthcare, NVIDIA Survey Finds
NVIDIA’s second annual State of AI in Healthcare and Life Sciences survey finds 70% of organizations are actively deploying AI — up from 63% in 2024. Generative AI…
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91% of Health Systems Use AI, But 72% of Patients Still Struggle to Access Care
A Wakefield Research survey of 200 healthcare IT executives and 800 patients — commissioned by Hyro and Pixel Health — found that 91% of health systems now use…