Patient acquisition, brand, digital marketing, SEO, paid media, and reputation.
Marketing data — cost per click, cost per acquisition, engagement rates, and revenue signals — is only valuable when organized into consistent reporting that reveals actionable patterns. When…
ChatGPT’s web search mode generates internal “search model queries” that reveal how LLMs interpret and anticipate buyer intent. By inspecting the network tab during a ChatGPT search session,…
Cardinal Digital Marketing’s 2026 healthcare marketing trends report lays out 10 strategic shifts redefining growth for multi-site operators. Key themes include the end of lead-count metrics in favor…
Healthcare SEO operates under stricter standards than most industries because Google classifies healthcare as YMYL (Your Money or Your Life) content — meaning expertise, authority, and trust signals…
Despite heavy investment in digital tools, most healthcare marketing teams cannot connect their activity to actual patient outcomes. Modea reports that while 91% of marketers describe their decisions…
Marketing and PR leaders from across the healthtech sector share predictions for 2026. They identify hyper-personalised messaging—driven by AI co-pilots that assist both marketers and buyers—as the dominant…
This expert roundup collects predictions from healthcare marketing leaders for 2026. Key themes include buyers demanding evidence and benchmarks rather than vendor marketing claims, conference exhibitors facing budget…
Commercial strategist Alyssa Luber outlines four core marketing objectives—awareness, consideration, conversion, and retention—and explains why securing internal alignment on goals before investing in tactics consistently improves ROI. Patient-centric…
Russell Simon makes the case that physician-authored content outperforms generic marketing copy across every credibility metric. He provides practical techniques for extracting insights from time-constrained clinicians—structured interviews, editorial…
Will Ross of Origins Spine & Joint outlines the strategy his practice used to become the default referral destination for referring providers in their market. The approach combines…
