Patient acquisition, brand, digital marketing, SEO, paid media, and reputation.
Google has released its first official comprehensive guide for optimizing websites for generative AI features, including AI Overviews, AI Mode, and emerging AI agents. The guide confirms that…
FMOL Health, a nine-hospital system based in Baton Rouge, Louisiana, is investing $25 million over three years to unify its four regional market brands under a single abbreviated…
Healthcare digital advertising spend officially exceeds linear TV for the first time in 2026, per the MM+M/Inmar Healthcare Marketers Trend Report. The overall market has grown to an…
Healthcare operators face a new SEO mandate in 2026: technical standards are rising while AI bots fundamentally change how content gets surfaced. Web Almanac data reveals HTTPS adoption…
Healthcare brands that want to appear in AI-generated answers — ChatGPT, Perplexity, Google AI Overviews — need a distinct toolkit, not just traditional SEO software. Search Engine Land…
AI search has exposed a fundamental flaw in how most brands apply topical authority: publishing keyword-targeted content volume is not the same as building genuine market recognition. Search…
Healthcare marketers over-index on bottom-funnel patient acquisition, competing for a narrow slice of already-in-market demand. This Cardinal Digital Marketing podcast episode features Ben Dutter, Chief Strategy Officer at…
Specialty healthcare practices typically allocate 90% of paid media spend to high-intent, bottom-of-funnel searches — terms like “knee surgeon near me” or “carpal tunnel specialist” — where 10…
Every piece of content must pass 10 sequential gates before an AI system recommends it: Discovered, Selected, Crawled, Rendered, Indexed, Annotated, Recruited, Grounded, Displayed, Won. Search Engine Land’s…
Healthcare brands face a widening AI visibility gap: AI Overviews appear on 48.7% of all Google healthcare queries — the highest rate of any industry — yet AI…
