Resource Library
Curated news, tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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How Marketing Is Becoming a Health System Growth Engine
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical consults drove a 41% conversion rate from…
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Hospitals Lost $48.4 Billion to Revenue Leakage in 2025 Despite Improving Cash Flow
Kodiak Solutions analyzed data from 2,300 hospitals and 350,000 physicians and found that net revenue leakage — losses from final…
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91% of Health Systems Use AI, But 72% of Patients Still Struggle to Access Care
A Wakefield Research survey of 200 healthcare IT executives and 800 patients — commissioned by Hyro and Pixel Health —…
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Six Specialty DSOs and Their Current Network Scale in 2026
Becker’s Dental Review provides a current-state snapshot of six specialty-focused dental DSOs and MSOs as of early 2026. Allied OMS…
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Healthcare Marketing Trends Reshaping Patient Acquisition
Lauren Leone and Rich Briddock examine why search-only strategies are no longer sufficient for patient acquisition in 2026. They outline…
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Turn Marketing Metrics Into Revenue Decisions: A Framework for Healthcare Operators
Marketing data — cost per click, cost per acquisition, engagement rates, and revenue signals — is only valuable when organized…
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75% of Health Systems Now Using AI — and More Than Half Report 2x ROI
A second annual survey of 120 U.S. health system executives found that 75% now use at least one AI application,…
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Providers and Patients Still See Patient Access Very Differently, Survey Finds
Experian Health’s 2026 State of Patient Access report — drawn from surveys of more than 1,000 patients and 200 healthcare…
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Why Good Measurement Starts Outside the Platform
Lauren Leone makes the case against platform-reported metrics as the primary source of marketing truth. She advocates for incrementality testing,…
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Revenue Cycle as Enterprise Infrastructure: The 2026 Framework for Financial Resilience
HFMA’s 2026 framework argues that revenue cycle strategy has outgrown its back-office origins and must now function as enterprise infrastructure…
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Local Marketing That Builds Community Trust and Fills Your Practice
Kandy Garrett of Social Optician advises small and independent practices to compete not on budget but on community embeddedness. She…