Resource Library
Curated news, tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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Hopscotch Raises $53M to Scale Rural Value-Based Primary Care
Hopscotch Primary Care, a tech-enabled provider serving rural communities, has raised $53 million in Series D funding led by 8VC and Townhall Ventures to expand beyond its Western North Carolina base, likely into Tennessee and…
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How Dental M&A Is Shifting in 2026: Ten Updates for DSO Leaders
The dental M&A market is reorganizing around operational fundamentals rather than network scale. Dental Care Alliance and Affordable Care have…
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The PMAX Creative Strategy Behind 44% More Patient Bookings
AEG Vision, one of the largest optometry groups in the U.S., increased patient bookings by 44% by redesigning the creative…
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Closing the Marketing Loop: Novant Health’s HIPAA-Safe Attribution Case Study
Most health systems run media budgets without knowing which campaigns drive actual booked appointments — this case study with Novant…
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The Rise of Multi-Specialty Platforms: Why Investors Want Integrated Care Models
Multi-specialty platforms — organizations consolidating multiple clinical disciplines under one management structure and financial model — are attracting serious private…
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69% of DSOs Plan More Acquisitions in 2026, TUSK Reports
Sixty-nine percent of DSOs expect their private equity sponsors to push for moderate-to-high increases in acquisition activity in 2026, according…
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The DSO De Novo Boom: Why Dental Groups Are Building Instead of Buying
Several DSOs are diversifying beyond acquisitions by ramping up de novo practice development, a shift driven by tighter deal supply,…
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AEO for Healthcare: How to Win When 71% of Buyers Use AI Search
71% of software buyers now use AI search in their research process. How healthcare marketers should approach AEO to appear…
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How Large Health Systems Use Virtual Production to Scale Local Content
Virtual production studios let large health systems create locally relevant, culturally appropriate content faster and cheaper than traditional on-location shoots.
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The Hidden PR Engine Healthcare Marketers Are Missing
Cameron Kit from Union Productions explains how patient-video stories can function as PR assets rather than marketing collateral. He encourages…
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Why Patient Trust Now Outperforms Paid Ads in Healthcare Acquisition
AI tools let patients verify provider claims before booking. Rachel Johnson on why earned trust is now outperforming paid acquisition…