Resource Library
Curated news, tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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Google Opens Gemini Business-Profile Management to Multi-Location Accounts
Yes — as of August 2026, Google’s Gemini integration for Google Business Profile now works for accounts managing multiple locations, and it is globally available on desktop and mobile. Google confirmed the change in its…
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What Healthcare Marketing Leaders Are Predicting for 2026
An expert roundup from healthcare marketing leaders: key shifts for 2026 include evidence-based pitches, conference pullbacks, and multi-channel patient journeys.
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What Dental Leaders Are Optimistic About for 2026
Dental leaders are bullish on dentist-led group practice platforms, clinical technology (CBCT, laser), AI integration, and procurement solutions that can…
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PwC: Healthcare M&A in 2026 Will Favor Bolt-Ons Over Platform Deals
PwC’s healthcare M&A forecast: 2025 total deal value hit $46B with a Q4 rebound. For 2026, bolt-on acquisitions and carve-outs…
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Aligning Marketing and Operations for Sustainable Healthcare Growth
Michelle Hart of BostonSight argues that marketing campaigns which generate demand beyond operational capacity damage both patient experience and staff…
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2026 Marketing Predictions from Healthtech Leaders
Marketing and PR leaders from across the healthtech sector share predictions for 2026. They identify hyper-personalised messaging—driven by AI co-pilots…
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Bridging the Mental Health Messaging Gap Across Four Generations
Mental health messaging reaches different generations through fundamentally different channels and formats, and healthcare marketers who ignore this distinction are…
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The 10 New Rules of Healthcare Marketing Growth in 2026
Cardinal Digital Marketing’s 2026 healthcare marketing trends report lays out 10 strategic shifts redefining growth for multi-site operators. Key themes…
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Build Your Marketing Foundation with Clear Goals & Strategy
Commercial strategist Alyssa Luber outlines four core marketing objectives—awareness, consideration, conversion, and retention—and explains why securing internal alignment on goals…
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14 Health System Trends C-Suite Leaders Are Watching in 2026
From the Becker’s CEO+CFO Roundtable: 14 strategic trends reshaping health systems in 2026, from transformation mandates to digital access investment…
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Whitespark’s 2026 Local Search Ranking Factors: What Actually Moves Rankings
Google Business Profile signals account for 32% of local search ranking weight in 2026, the largest single factor in Whitespark’s…