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Curated news, tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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How Marketing Is Becoming a Health System Growth Engine
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical consults drove a 41% conversion rate from…
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The 10-Gate AI Search Pipeline: Find Where Your Content Fails
Every piece of content must pass 10 sequential gates before an AI system recommends it: Discovered, Selected, Crawled, Rendered, Indexed,…
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Not Every Doctor Is a Rainmaker — Build Your Marketing Plan Around That
Not every physician generates patient volume on their own — and most PE-backed healthcare platforms build marketing plans that ignore…
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7 Tools for Doing AEO Right Now: A Practitioner’s Toolkit for AI Search Visibility
Healthcare brands that want to appear in AI-generated answers — ChatGPT, Perplexity, Google AI Overviews — need a distinct toolkit,…
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Why Brand Authority Beats Topical Authority in AI Search
AI search has exposed a fundamental flaw in how most brands apply topical authority: publishing keyword-targeted content volume is not…
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ACA Coverage Cliff Fallout: Q1 2026 Revenue Impact at Major Health Systems
Enhanced ACA premium subsidies expired at the end of 2025, and major health systems are now reporting the financial fallout…
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DSO Deal Roundup: 15+ Dental M&A Transactions Tracked in April 2026
April 2026 saw 15+ DSO M&A transactions tracked by Group Dentistry Now. TUSK advised Oak Tree Pediatric Dentistry’s sale to…
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Delta Dental 2026 Oral Health Report: What Consumer Trends Mean for Dental Operators
The 2026 State of America’s Oral Health and Wellness Report from Delta Dental reveals deepening consumer awareness of the oral-systemic…
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Why a 9-Hospital System Is Spending $25M to Rebrand
FMOL Health, a nine-hospital system based in Baton Rouge, Louisiana, is investing $25 million over three years to unify its…
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From Beds to Networks: AdventHealth Redefines Health System Growth Strategy
AdventHealth CEO David Banks outlines a strategic shift from hospital-centric growth to a network model built around primary care and…
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The Recurring Revenue Dental Membership Programs Can Unlock for DSOs
Over 80 million Americans lack dental insurance, and many are already DSO patients. Dental membership programs convert uninsured patients into…