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Curated news, tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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How Marketing Is Becoming a Health System Growth Engine
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical consults drove a 41% conversion rate from…
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Four DSO Growth Threats for 2026: Supply Shortage, Cost Pressure, Regulation, and Medicaid Cuts
DSOs face four compounding structural threats in 2026: tightening practice supply, elevated operating costs, intensifying state-level regulatory oversight of corporate…
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State of Local SEO 2026: GBP Clicks Are Falling as Local Pack Ads Hit 31% of Queries
Local Services Ads now appear on nearly 31% of tracked queries — up from 11% at the start of 2025…
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Prevention by Design: How AI Is Delivering Measurable Results in Revenue Cycle
Health system revenue cycle leaders are reporting measurable AI results in 2026 — not from replacing staff, but from deploying…
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Buy, Sell or Fight: The New Calculus of Health System Growth in 2026
Health systems in 2026 are applying a ‘buy, sell, or fight’ calculus to market strategy — acquiring where they can…
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SEO’s New Goal in 2026: Why Healthcare Brands Must Optimize for Recognition, Not Rankings
In 2026, achieving high search rankings is no longer sufficient to ensure visibility. Search Engine Land contributor Ashley Liddell argues…
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Cross Country Healthcare to Go Private in $437M Knox Lane Deal
Healthcare staffing firm Cross Country Healthcare has agreed to be taken private by Knox Lane, a private equity firm with…
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The 90% Problem: Why Specialty Practices Over-Invest in Bottom-Funnel Paid Search
Specialty healthcare practices typically allocate 90% of paid media spend to high-intent, bottom-of-funnel searches — terms like “knee surgeon near…
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Q1 2026 Behavioral Health M&A Report: 42 Deals, $535M in Growth Capital
Behavioral health M&A recorded 42 closed transactions in Q1 2026 — 34 traditional M&A deals and 8 growth financings totaling…
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8 GEO Metrics Healthcare Marketers Need to Track in 2026
GEO (Generative Engine Optimization) visibility in 2026 requires tracking 8 distinct metrics that go beyond traditional SEO rankings. Search Engine…
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The PRIME Framework: Set Up AI for the Agentic Era Before Adding Another Tool
Healthcare and business leaders have entered the “agentic era” — where AI no longer just responds but acts autonomously, managing…