Resource Library
Curated tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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Build Marketing Foundations Before AI: Lessons from Top Healthcare Marketing Leaders
Alex Membrillo, founder of Cardinal Digital Marketing, synthesizes podcast conversations with top healthcare marketing leaders into one clear argument: marketing fundamentals must precede AI adoption. Chelsea Bennett Lockhart at Sutter Health emphasizes compliant tracking, campaign-to-appointment…
12026-04-282April 28, 20263
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Aligning Marketing and Operations for Sustainable Healthcare Growth
Michelle Hart of BostonSight argues that marketing campaigns which generate demand beyond operational capacity damage both patient experience and staff…
12025-12-022December 2, 20253 -
2026 Marketing Predictions from Healthtech Leaders
Marketing and PR leaders from across the healthtech sector share predictions for 2026. They identify hyper-personalised messaging—driven by AI co-pilots…
12025-12-012December 1, 20253 -
The 10 New Rules of Healthcare Marketing Growth in 2026
Cardinal Digital Marketing’s 2026 healthcare marketing trends report lays out 10 strategic shifts redefining growth for multi-site operators. Key themes…
12025-11-202November 20, 20253 -
Build Your Marketing Foundation with Clear Goals & Strategy
Commercial strategist Alyssa Luber outlines four core marketing objectives—awareness, consideration, conversion, and retention—and explains why securing internal alignment on goals…
12025-11-112November 11, 20253 -
14 Trends for Health System C-Suites in 2026
Sourced from Becker’s 2025 CEO+CFO Roundtable, this piece covers 14 trends including transformation as a leadership mandate, digital front door…
12025-11-072November 7, 20253 -
The Healthcare SEO Playbook: Trust, AI Search, and Local Visibility in 2026
Healthcare SEO operates under stricter standards than most industries because Google classifies healthcare as YMYL (Your Money or Your Life)…
12025-11-042November 4, 20253 -
Building a Trusted Healthcare Brand in the Age of AI Search
Dane Titsworth and Cardinal CEO Alex Membrillo discuss how generative AI assembles answers from multiple digital signals simultaneously. They explain…
12025-11-042November 4, 20253 -
From Prototype to Patient Care: Translating AI into Clinical Practice
Host Ali Tejani talks with Dr. Laurens Topff and Stephane Willaert about the practical path from AI research prototype to…
12025-10-312October 31, 20253