Despite heavy investment in digital tools, most healthcare marketing teams cannot connect their activity to actual patient outcomes. Modea reports that while 91% of marketers describe their decisions…
Hospitals and health systems are already deploying AI across clinical documentation, patient scheduling, triage, and diagnostic imaging — and seeing meaningful results. AHA President and CEO Rick Pollack…
Osama Usmani argues that most clinic acquisition models were engineered for a referral-heavy, low-competition environment that no longer exists. Rising paid-search costs, more empowered patients, and AI-mediated discovery…
Envision Health’s marketing leaders share how they approached the transition to AI-driven search. They emphasise providing accurate, plain-language information that patients actually need rather than keyword-optimised content. Their…
Power Digital Marketing’s Jeff Mason explains the strategic rationale behind the agency’s acquisition of Cardinal Digital Marketing. He describes healthcare as approaching a ‘retail inflection point’ in marketing…
Advocate Mara Baer identifies how mainstream chronic pain marketing relies on clichéd imagery and acute-pain framing that fails to resonate with chronic pain patients. She calls for marketers…
Mary Sadlier describes how virtual production studios allow large healthcare brands to create culturally relevant, localised content more efficiently than traditional production methods. Pre-visualisation and virtual set technology…
Cameron Kit from Union Productions explains how patient-video stories can function as PR assets rather than marketing collateral. He encourages healthcare marketers to submit patient films to festivals,…
PDS Health — the first DSO to integrate dental and medical records using Epic — is expanding its model through a partnership with the University of the Pacific,…
Section 504 of the Rehabilitation Act requires healthcare providers receiving federal funds to ensure websites, patient portals, mobile apps, and telehealth platforms meet digital accessibility standards by May…
