HMPS26: 4 Healthcare Marketing Trends Shaping Growth in 2026
Healthcare marketing is at a genuine inflection point in 2026, with 68% of CMOs managing budget cuts while still accountable for growth, engagement, and patient loyalty. The 31st…
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Healthcare Call Center Benchmarks 2026: Converting Cost Centers into Revenue Engines
Healthcare call centers are losing 14% of daily revenue to patient no-shows and missing up to 40% of calls during peak hours — performance gaps that compound across…
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The DSO Rebound: Why 2026 Is the Most Active Dental M&A Year Since 2022
Dental M&A has rebounded strongly in 2026 after a slowdown driven by elevated capital costs, enhanced due diligence, and unrealistic seller valuations. DSOs are aggressively expanding across specialties…
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Agentic Engine Optimization: How to Restructure Healthcare Content for AI Agents
Agentic Engine Optimization (AEO) is the practice of structuring content so AI agents can fetch, parse, and act on it — not just render it for human readers….
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6 Health Systems Outsourcing Revenue Cycle Functions in 2026
Six U.S. health systems—including IU Health, UnityPoint Health, and Stamford Health—moved revenue cycle functions to outside vendors in the first half of 2026, signaling that RCM outsourcing has…
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Fullspan Health Launches Healthline AI Companion for Verified Health Answers
Healthline AI is a conversational AI agent launched by Fullspan Health in June 2026, designed to connect consumers to medically reviewed health information and provider recommendations. Unlike general-purpose…
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The De Novo Marketing Playbook for New Healthcare Locations
De novo healthcare locations routinely underperform in their first months because media plans launch too late—often just weeks before opening, when the algorithm still needs time to learn….
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3 Investment Trends Shaping Behavioral Health Deals in 2026
Behavioral health M&A in 2026 is running slower than expected but deal activity continues. SUD treatment may be the most undervalued subsector, with deal flow at a six-year…
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8 GEO Metrics Healthcare Marketers Need to Track in 2026
GEO (Generative Engine Optimization) visibility in 2026 requires tracking 8 distinct metrics that go beyond traditional SEO rankings. Search Engine Land’s Casey Nifong identifies: AI citation frequency (how…
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The Next Phase of Price Transparency: Why Medicare Advantage Should Be the Focus
Medicare Advantage (MA) already offers substantially greater price predictability than traditional Medicare — MA enrollees saw monthly out-of-pocket costs 18–24% lower than traditional Medicare from 2014 to 2019,…