How RCM Performance Drives ASC Valuation Multiples in 2026
Ambulatory surgery centers preparing to sell in 2026 are seeing buyers price deals on revenue cycle performance as much as case volume, according to VMG Health. Historical ASC…
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Optimizely Enters the AEO Race With Agent Visibility Analytics
Optimizely launched a full Answer Engine Optimization (AEO) platform on June 10, 2026, introducing Agent Visibility Analytics and a new data-sharing partnership with Conductor. Built inside Optimizely Analytics,…
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CMS Proposes 2027 Physician Payment Overhaul: MIPS Sunset and ACO Expansion
CMS’s proposed CY 2027 Physician Fee Schedule rule would sunset traditional MIPS reporting in 2029, replace it with specialty-focused MIPS Value Pathways covering roughly 98% of specialties, and…
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The Attribution Problem Your Board Doesn’t Understand
Healthcare marketing attribution is genuinely hard for multi-site groups because patient journeys are long, largely offline, and privacy-constrained—and a budget you can’t defend is a budget that gets…
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Q3 2026 AI Trends: What Growth Leaders Need to Track
The most useful AI question for growth-stage leaders in Q3 2026 has shifted from what models can do to what results they actually deliver. Summit Partners’ AI and…
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PE’s Quieter Playbook: Joint Ventures With Nonprofit Health Systems
Private equity firms are increasingly expanding in healthcare through joint ventures with nonprofit health systems rather than outright buyouts, according to a new report from the Private Equity…
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Why Penn Medicine Is Deploying AI Agents for Patient Intake
Penn Medicine is integrating K Health’s AI-powered patient intake agents into its virtual primary care service, testing whether an AI ‘team member’ in the patient-provider relationship improves outcomes….
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Local Search in the Age of AI: 6 Moves for Healthcare Marketers
Winning healthcare local search now means appearing as the trusted answer across search engines, maps, and AI tools—not simply ranking on Google. Press Ganey outlines six priorities: maintain…
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Orlando Health Unifies Pediatric Care Under a Single Brand
Orlando Health consolidated its pediatric services under a single umbrella brand, Orlando Health Children’s, effective July 1, 2026, replacing a fragmented set of hospital- and building-specific names. The…
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Frazier Healthcare Partners Acquires MatrixCare in Post-Acute EHR Carve-Out
Frazier Healthcare Partners has agreed to acquire MatrixCare, the post-acute EHR platform serving hospice, home health, skilled nursing and senior living providers, from Resmed — a carve-out reported…