Beyond the AI Pilot: The 2026 Healthcare Fight for Patient Loyalty
With the Medicaid and ACA coverage cliffs shrinking the patient base, 63% of patients say they would switch providers over poor communication — and 47% have avoided scheduling…
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Microsoft and Mayo Clinic to Build a Frontier AI Model Owned by Healthcare
Microsoft and Mayo Clinic announced a strategic collaboration to develop a frontier AI model specifically designed for clinical reasoning and healthcare use cases. The partnership combines Mayo Clinic’s…
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FTC Clears Ascension’s $3.9B AmSurg Deal with ASC Divestitures in 5 Markets
The FTC approved Ascension’s $3.9 billion acquisition of AmSurg, the nation’s largest independent ambulatory surgery center operator, under a consent order issued June 2, 2026. To preserve competition,…
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The Shadow Healthcare System: Patients Are Building Parallel Care Infrastructure
Patients have built a parallel healthcare infrastructure—virtual clinics, diagnostic tools, direct-pay platforms, and consumer health apps—driven by fragmented care experiences, opaque pricing, and limited specialist access. This “shadow…
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The Workforce Equation: 5 Resources on Labor, Learning, and the Data Behind Them
Healthcare labor costs are the single largest line item on a health system's P&L, yet most organizations manage them through disconnected systems and manual processes. This Becker's roundup…
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Anthropic Expands AI Cybersecurity Program to Include Healthcare Organizations
Anthropic is expanding Project Glasswing — its AI-powered cybersecurity initiative — to 150 additional organizations, adding healthcare to the program for the first time. The program uses Claude…
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Why Orthopedic Groups Are Walking Away from Medicare
Independent orthopedic practices across the U.S. are reducing Medicare exposure — and in some cases dropping it entirely — as reimbursement rates fail to keep pace with rising…
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Buy, Sell or Fight: The New Calculus of Health System Growth in 2026
Health systems in 2026 are applying a “buy, sell, or fight” calculus to market strategy — acquiring where they can build density, divesting where they’re subscale, and competing…
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Why Your Content Doesn’t Appear in AI Overviews (Even If It Ranks in the Top 10)
New BrightEdge and Seer Interactive data reveals why high-ranking pages frequently miss AI Overview citations. Semantic alignment with query intent, not just ranking position, determines inclusion. YMYL categories…
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SEO’s New Goal in 2026: Why Healthcare Brands Must Optimize for Recognition, Not Rankings
In 2026, achieving high search rankings is no longer sufficient to ensure visibility. Search Engine Land contributor Ashley Liddell argues that SEO’s primary objective must shift to brand…