Medical practice phone lines consume disproportionate staff time across five identifiable categories. A March 2026 MGMA Stat poll of 294 practice leaders found eligibility and prior authorization as…
AEG Vision, one of the largest optometry groups in the U.S., increased patient bookings by 44% by redesigning the creative strategy for its Google Performance Max campaigns. Cardinal…
Most health systems run media budgets without knowing which campaigns drive actual booked appointments — this case study with Novant Health shows what’s possible when you close that…
Over 80 million Americans lack dental insurance — and many are already patients at DSO-affiliated practices. Dental membership programs convert uninsured patients into recurring revenue by bundling preventive…
An analysis of 90 prompts tested in ChatGPT found that commercial-intent queries triggered AI web searches (fan-outs) 78.3% of the time, while informational prompts did so just 3.1%….
Marketing data — cost per click, cost per acquisition, engagement rates, and revenue signals — is only valuable when organized into consistent reporting that reveals actionable patterns. When…
Despite heavy investment in digital tools, most healthcare marketing teams cannot connect their activity to actual patient outcomes. Modea reports that while 91% of marketers describe their decisions…
Commercial strategist Alyssa Luber outlines four core marketing objectives—awareness, consideration, conversion, and retention—and explains why securing internal alignment on goals before investing in tactics consistently improves ROI. Patient-centric…
Will Ross of Origins Spine & Joint outlines the strategy his practice used to become the default referral destination for referring providers in their market. The approach combines…
Kandy Garrett of Social Optician advises small and independent practices to compete not on budget but on community embeddedness. She recommends hyper-local events, community partnerships, and personalised outreach…
