Commure Targets the 35–50% of Referrals That Never Convert
Between 35% and 50% of medical referrals never result in a completed specialist appointment, and those that do take 31 days on average — a gap Commure’s new…
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The Attribution Problem Your Board Doesn’t Understand
Healthcare marketing attribution is genuinely hard for multi-site groups because patient journeys are long, largely offline, and privacy-constrained—and a budget you can’t defend is a budget that gets…
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Five Forces Shaping Dental Tech in 2026: Revere Partners’ Mid-Year View
Dental care demand is resilient—Americans spent $189 billion in 2024, tied for the highest annual total this century—but delivery margins are the tightest in years, a dynamic the…
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How Marketing Is Becoming a Health System Growth Engine
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical…
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Atlantic Health Reframes Marketing From Cost Center to Revenue Engine
Atlantic Health, a six-hospital system with more than 500 New Jersey care locations, is rebuilding its marketing function around real-time capacity data instead of broad-based ad spend. CMO…
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2026 Patient Acquisition Cost Benchmarks: Why Conversion Beats Spend Cuts
Healthcare patient acquisition cost (PAC) ranges from $155 for pediatrics to $610 for cosmetic surgery in 2026, with most of that variance driven by conversion rate, not ad…
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Healthcare Call Center Benchmarks 2026: Converting Cost Centers into Revenue Engines
Healthcare call centers are losing 14% of daily revenue to patient no-shows and missing up to 40% of calls during peak hours — performance gaps that compound across…
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The De Novo Marketing Playbook for New Healthcare Locations
De novo healthcare locations routinely underperform in their first months because media plans launch too late—often just weeks before opening, when the algorithm still needs time to learn….
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Healthcare Marketing Benchmarks 2026: Full-Funnel CAC and LTV:CAC Data Across 12 Specialties
This benchmark analysis by Foundry CRO aggregates third-party primary data from LocaliQ, Unbounce, MGMA, Tebra, and 9Clouds — verify specialty-specific figures against current primary sources before making budget…
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Beyond the AI Pilot: The 2026 Healthcare Fight for Patient Loyalty
With the Medicaid and ACA coverage cliffs shrinking the patient base, 63% of patients say they would switch providers over poor communication — and 47% have avoided scheduling…