ChatGPT Sends Under 1% of Google Organic Traffic: 2026 Data on 100 Sites
ChatGPT referrals equal just 0.62% of Google organic sessions, according to Marie Haynes’ analysis of 12 months of GA4 data across 100 websites and more than 145 million…
-
-
Google Local Services Ads Move to Performance Max: What Healthcare Should Fix
Google is moving Local Services Ads into Performance Max, and the billing rules changed on October 1, 2026. According to Invoca, a missed call during your posted business…
-
Past the Hype: Where AI Is Delivering Real ROI for Dental Groups
Dental groups are reporting measurable AI returns when the tools are tied to a specific workflow instead of adopted broadly. At Becker’s 5th Annual Future of Dentistry Roundtable,…
-
Intermountain Wants AI to Handle 30% of Its 260K Monthly Patient Calls
How is Intermountain Health using AI to manage patient call volume? Its contact center fields about 260,000 calls a month across the 34-hospital system, 80% to 90% of…
-
Commure Targets the 35–50% of Referrals That Never Convert
Between 35% and 50% of medical referrals never result in a completed specialist appointment, and those that do take 31 days on average — a gap Commure’s new…
-
The Attribution Problem Your Board Doesn’t Understand
Healthcare marketing attribution is genuinely hard for multi-site groups because patient journeys are long, largely offline, and privacy-constrained—and a budget you can’t defend is a budget that gets…
-
Five Forces Shaping Dental Tech in 2026: Revere Partners’ Mid-Year View
Dental care demand is resilient—Americans spent $189 billion in 2024, tied for the highest annual total this century—but delivery margins are the tightest in years, a dynamic the…
-
How Marketing Is Becoming a Health System Growth Engine
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical…
-
Atlantic Health Reframes Marketing From Cost Center to Revenue Engine
Atlantic Health, a six-hospital system with more than 500 New Jersey care locations, is rebuilding its marketing function around real-time capacity data instead of broad-based ad spend. CMO…
-
2026 Patient Acquisition Cost Benchmarks: Why Conversion Beats Spend Cuts
Healthcare patient acquisition cost (PAC) ranges from $155 for pediatrics to $610 for cosmetic surgery in 2026, with most of that variance driven by conversion rate, not ad…