Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical…
Local Services Ads now appear on nearly 31% of tracked queries — up from 11% at the start of 2025 — while Google Business Profile organic clicks are…
Atlantic Health, a six-hospital system with more than 500 New Jersey care locations, is rebuilding its marketing function around real-time capacity data instead of broad-based ad spend. CMO…
Healthcare marketing is at a genuine inflection point in 2026, with 68% of CMOs managing budget cuts while still accountable for growth, engagement, and patient loyalty. The 31st…
Healthcare patient acquisition cost (PAC) ranges from $155 for pediatrics to $610 for cosmetic surgery in 2026, with most of that variance driven by conversion rate, not ad…
Google Business Profile signals account for 32% of local search ranking weight in 2026, the largest single factor in Whitespark’s annual survey of 47 local SEO experts. Review…
Agentic Engine Optimization (AEO) is the practice of structuring content so AI agents can fetch, parse, and act on it — not just render it for human readers….
Healthline AI is a conversational AI agent launched by Fullspan Health in June 2026, designed to connect consumers to medically reviewed health information and provider recommendations. Unlike general-purpose…
De novo healthcare locations routinely underperform in their first months because media plans launch too late—often just weeks before opening, when the algorithm still needs time to learn….
GEO (Generative Engine Optimization) visibility in 2026 requires tracking 8 distinct metrics that go beyond traditional SEO rankings. Search Engine Land’s Casey Nifong identifies: AI citation frequency (how…
