A federal court struck down South Dakota’s dental advertising restrictions, ruling that dentists may market bona fide credentials—including implant dentistry—even in areas the American Dental Association does not…
73% of 59 major U.S. hospital and clinic websites were running advertising or marketing trackers even when visitors sent an active Global Privacy Control opt-out signal, according to…
Optimizely launched a full Answer Engine Optimization (AEO) platform on June 10, 2026, introducing Agent Visibility Analytics and a new data-sharing partnership with Conductor. Built inside Optimizely Analytics,…
Healthcare marketing attribution is genuinely hard for multi-site groups because patient journeys are long, largely offline, and privacy-constrained—and a budget you can’t defend is a budget that gets…
Winning healthcare local search now means appearing as the trusted answer across search engines, maps, and AI tools—not simply ranking on Google. Press Ganey outlines six priorities: maintain…
Eli Lilly and Novo Nordisk are the most cited pharmaceutical companies across AI platforms, holding 12.5% and 11.5% of AI citation share respectively, according to a study by…
Original research, proprietary tools, and answer-first content drive AI search traffic; generic educational articles do not. Data from 10 websites analyzed by Search Engine Land shows that generative…
Google announced its biggest search shift in 25 years at I/O 2026 — an AI-powered search experience with a redesigned conversational search box, personal intelligence features, and new…
Mayo Clinic leads all healthcare brands in AI citation share at 9.4, ahead of Cleveland Clinic (7.1) and Johns Hopkins Medicine (6.8), according to Everything-PR’s Healthcare Citation Share…
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical…
