Why did Forrest Health rebrand as ‘Forrest’? Hattiesburg, Miss.-based Forrest Health unveiled a new name, visual identity, and brand on September 8, 2026, bringing seven hospitals — Forrest…
How did Mass General Brigham get AI adoption to stick in its marketing department? Not with a top-down mandate, but with a volunteer ‘AI champions’ program: younger marcom…
How are health systems proving ROI on digital marketing spend in 2026? By tying campaigns to specific downstream volume. At Becker’s Marketing Leadership Forum, Cincinnati-based Christ Hospital Health…
PatientPoint’s fifth annual Patient Confidence Index, fielded by Talker Research among 2,000 U.S. adults who saw a provider in the past year, finds trust in individual clinicians remains…
As AI chatbots and Google AI Overviews reshape how patients find health information, major health systems have shifted their marketing strategy from traffic volume to high-intent credibility. Leaders…
Seventy-six percent of Gen Z and 63% of millennials now turn to AI tools for health support before seeking professional medical care, according to Aflac’s 2026 Wellness Matters…
Yes — as of August 2026, Google’s Gemini integration for Google Business Profile now works for accounts managing multiple locations, and it is globally available on desktop and…
Reddit is the single most-cited source layer AI answer engines pull from — in some verticals, more than 30% of an engine’s answer traces back to a subreddit,…
AI is fundamentally changing how consumers search for care, as Google and chatbots increasingly answer queries directly instead of surfacing links. In this Becker’s roundup, CMOs at 17…
Allina Health System agreed to pay $12.5 million to resolve a consolidated class action over its use of website tracking pixels, one of the larger settlements in the…
