Allina Health to Pay $12.5M to Settle Website Pixel Litigation
Allina Health System agreed to pay $12.5 million to resolve a consolidated class action over its use of website tracking pixels, one of the larger settlements in the…
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Federal Court Strikes Down South Dakota Dental Advertising Restrictions
A federal court struck down South Dakota’s dental advertising restrictions, ruling that dentists may market bona fide credentials—including implant dentistry—even in areas the American Dental Association does not…
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73% of Healthcare Sites Run Ad Trackers That Ignore Opt-Outs
73% of 59 major U.S. hospital and clinic websites were running advertising or marketing trackers even when visitors sent an active Global Privacy Control opt-out signal, according to…
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Optimizely Enters the AEO Race With Agent Visibility Analytics
Optimizely launched a full Answer Engine Optimization (AEO) platform on June 10, 2026, introducing Agent Visibility Analytics and a new data-sharing partnership with Conductor. Built inside Optimizely Analytics,…
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The Attribution Problem Your Board Doesn’t Understand
Healthcare marketing attribution is genuinely hard for multi-site groups because patient journeys are long, largely offline, and privacy-constrained—and a budget you can’t defend is a budget that gets…
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Local Search in the Age of AI: 6 Moves for Healthcare Marketers
Winning healthcare local search now means appearing as the trusted answer across search engines, maps, and AI tools—not simply ranking on Google. Press Ganey outlines six priorities: maintain…
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Lilly and Novo Lead Pharma AI Citation Share: What the 5W Study Found
Eli Lilly and Novo Nordisk are the most cited pharmaceutical companies across AI platforms, holding 12.5% and 11.5% of AI citation share respectively, according to a study by…
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The SEO-GEO gap: How AI search traffic differs from organic traffic
Original research, proprietary tools, and answer-first content drive AI search traffic; generic educational articles do not. Data from 10 websites analyzed by Search Engine Land shows that generative…
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Google I/O 2026: What’s next for SEO?
Google announced its biggest search shift in 25 years at I/O 2026 — an AI-powered search experience with a redesigned conversational search box, personal intelligence features, and new…
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The Healthcare Citation Share Index 2026: Mayo Clinic Leads AI Answers
Mayo Clinic leads all healthcare brands in AI citation share at 9.4, ahead of Cleveland Clinic (7.1) and Johns Hopkins Medicine (6.8), according to Everything-PR’s Healthcare Citation Share…