Marketing and PR leaders from across the healthtech sector share predictions for 2026. They identify hyper-personalised messaging—driven by AI co-pilots that assist both marketers and buyers—as the dominant…
This expert roundup collects predictions from healthcare marketing leaders for 2026. Key themes include buyers demanding evidence and benchmarks rather than vendor marketing claims, conference exhibitors facing budget…
Commercial strategist Alyssa Luber outlines four core marketing objectives—awareness, consideration, conversion, and retention—and explains why securing internal alignment on goals before investing in tactics consistently improves ROI. Patient-centric…
Russell Simon makes the case that physician-authored content outperforms generic marketing copy across every credibility metric. He provides practical techniques for extracting insights from time-constrained clinicians—structured interviews, editorial…
Consultant Deborah Castaldo recounts how breaking conventional healthcare marketing rules helped raise a hospital’s brand awareness from 17% to 68% in a target market. She identifies storytelling, community…
Osama Usmani argues that most clinic acquisition models were engineered for a referral-heavy, low-competition environment that no longer exists. Rising paid-search costs, more empowered patients, and AI-mediated discovery…
Envision Health’s marketing leaders share how they approached the transition to AI-driven search. They emphasise providing accurate, plain-language information that patients actually need rather than keyword-optimised content. Their…
Power Digital Marketing’s Jeff Mason explains the strategic rationale behind the agency’s acquisition of Cardinal Digital Marketing. He describes healthcare as approaching a ‘retail inflection point’ in marketing…
Advocate Mara Baer identifies how mainstream chronic pain marketing relies on clichéd imagery and acute-pain framing that fails to resonate with chronic pain patients. She calls for marketers…
Mary Sadlier describes how virtual production studios allow large healthcare brands to create culturally relevant, localised content more efficiently than traditional production methods. Pre-visualisation and virtual set technology…
