Why a 9-Hospital System Is Spending $25M to Rebrand
FMOL Health, a nine-hospital system based in Baton Rouge, Louisiana, is investing $25 million over three years to unify its four regional market brands under a single abbreviated…
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Healthcare Marketers Trend Report 2026: Digital Ad Spend Overtakes Linear TV
Healthcare digital advertising spend officially exceeds linear TV for the first time in 2026, per the MM+M/Inmar Healthcare Marketers Trend Report. The overall market has grown to an…
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The 10-Gate AI Search Pipeline: Find Where Your Content Fails
Every piece of content must pass 10 sequential gates before an AI system recommends it: Discovered, Selected, Crawled, Rendered, Indexed, Annotated, Recruited, Grounded, Displayed, Won. Search Engine Land’s…
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ACA Coverage Cliff Fallout: Q1 2026 Revenue Impact at Major Health Systems
Enhanced ACA premium subsidies expired at the end of 2025, and major health systems are now reporting the financial fallout in Q1 earnings. HCA Healthcare saw a 15%…
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What Patients Actually Trust in AI Local Search: Lessons for Healthcare Marketers
Near Media surveyed 2,200 U.S. adults on how they use AI tools to find local businesses, with findings that directly inform healthcare marketing strategy. Sixty-five percent have used…
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7 Things Healthcare Marketers Should Watch in May 2026
Alex Membrillo of Cardinal Digital compiles seven trends healthcare marketers should track in May 2026. A Gallup survey finds 1 in 4 Americans now ask AI for health…
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AEO for Healthcare: How to Win When 71% of Buyers Use AI Search
AI search is reshaping how buyers and patients research decisions. In 2026, 71% of software buyers rely on AI search in their research process, nearly two-thirds of consumers…
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Providers and Patients Still See Patient Access Very Differently, Survey Finds
Experian Health’s 2026 State of Patient Access report — drawn from surveys of more than 1,000 patients and 200 healthcare decision-makers — reveals a persistent gap between how…
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AI Is Delivering Measurable ROI in Healthcare, NVIDIA Survey Finds
NVIDIA’s second annual State of AI in Healthcare and Life Sciences survey finds 70% of organizations are actively deploying AI — up from 63% in 2024. Generative AI…
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Six Health Systems Show Real Results from Ambient AI Scribes
A JAMA study found AI ambient scribes decreased total EHR time by 13.4 minutes and documentation time by 16.0 minutes across five academic medical centers, with AI scribe…