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Osama Usmani argues that most clinic acquisition models were engineered for a referral-heavy, low-competition environment that no longer exists. Rising paid-search costs, more empowered patients, and AI-mediated discovery…
Host Lauren Leone and guest Rachel Johnson explore how trust has become the primary driver of patient acquisition. Johnson explains that AI tools now allow marketers to research…
McKinsey forecasts that healthcare EBITDA as a percentage of national health expenditures could decline from 8.9% in 2024 to 8.7% by 2027 as cost pressure intensifies. Health-services tech,…
