7 Things Healthcare Marketers Should Watch in May 2026
Alex Membrillo of Cardinal Digital compiles seven trends healthcare marketers should track in May 2026. A Gallup survey finds 1 in 4 Americans now ask AI for health…
-
-
Hospital M&A Rebounds to 6-Year High in Q1 2026
Hospital and health system deal-making surged in Q1 2026, with 22 announced mergers and acquisitions — the highest first-quarter total in six years, according to Kaufman Hall. Fifteen…
-
AEO for Healthcare: How to Win When 71% of Buyers Use AI Search
AI search is reshaping how buyers and patients research decisions. In 2026, 71% of software buyers rely on AI search in their research process, nearly two-thirds of consumers…
-
Providers and Patients Still See Patient Access Very Differently, Survey Finds
Experian Health’s 2026 State of Patient Access report — drawn from surveys of more than 1,000 patients and 200 healthcare decision-makers — reveals a persistent gap between how…
-
AI Is Delivering Measurable ROI in Healthcare, NVIDIA Survey Finds
NVIDIA’s second annual State of AI in Healthcare and Life Sciences survey finds 70% of organizations are actively deploying AI — up from 63% in 2024. Generative AI…
-
Six Health Systems Show Real Results from Ambient AI Scribes
A JAMA study found AI ambient scribes decreased total EHR time by 13.4 minutes and documentation time by 16.0 minutes across five academic medical centers, with AI scribe…
-
AI in Health Care Is Already Working — and Policy Needs to Catch Up
Hospitals and health systems are already deploying AI across clinical documentation, patient scheduling, triage, and diagnostic imaging — and seeing meaningful results. AHA President and CEO Rick Pollack…
-
Your Patient Acquisition Model Was Built for a Different Healthcare System
Osama Usmani argues that most clinic acquisition models were engineered for a referral-heavy, low-competition environment that no longer exists. Rising paid-search costs, more empowered patients, and AI-mediated discovery…
-
Why Patient Trust Now Outperforms Paid Ads in Healthcare Acquisition
Host Lauren Leone and guest Rachel Johnson explore how trust has become the primary driver of patient acquisition. Johnson explains that AI tools now allow marketers to research…
-
What to Expect in U.S. Healthcare in 2026 and Beyond
McKinsey forecasts that healthcare EBITDA as a percentage of national health expenditures could decline from 8.9% in 2024 to 8.7% by 2027 as cost pressure intensifies. Health-services tech,…