Russell Simon makes the case that physician-authored content outperforms generic marketing copy across every credibility metric. He provides practical techniques for extracting insights from time-constrained clinicians—structured interviews, editorial…
Will Ross of Origins Spine & Joint outlines the strategy his practice used to become the default referral destination for referring providers in their market. The approach combines…
Consultant Deborah Castaldo recounts how breaking conventional healthcare marketing rules helped raise a hospital’s brand awareness from 17% to 68% in a target market. She identifies storytelling, community…
Kandy Garrett of Social Optician advises small and independent practices to compete not on budget but on community embeddedness. She recommends hyper-local events, community partnerships, and personalised outreach…
Dane Titsworth and Cardinal CEO Alex Membrillo discuss how generative AI assembles answers from multiple digital signals simultaneously. They explain that inconsistent or inaccurate information across a provider’s…
SEO specialist John Vantine reframes healthcare SEO for an AI-first search landscape. He advises marketers to prioritise trust, intent alignment, and user experience over high-volume keyword targeting. AI-powered…
Lauren Leone makes the case against platform-reported metrics as the primary source of marketing truth. She advocates for incrementality testing, media-mix modelling, and offline data integration to understand…
Lauren Leone and Rich Briddock examine why search-only strategies are no longer sufficient for patient acquisition in 2026. They outline the shift toward full-funnel media buying, creative testing…
Lisa Fisher and Lauren Leone argue that healthcare organisations relying on campaign-by-campaign advertising are structurally disadvantaged. An always-on programmatic infrastructure enables full-funnel storytelling, more efficient patient acquisition, and…
Host Lauren Leone and guest Rachel Johnson explore how trust has become the primary driver of patient acquisition. Johnson explains that AI tools now allow marketers to research…
