AEO for Healthcare: How to Win When 71% of Buyers Use AI Search
AI search is reshaping how buyers and patients research decisions. In 2026, 71% of software buyers rely on AI search in their research process, nearly two-thirds of consumers…
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Turn Marketing Metrics Into Revenue Decisions: A Framework for Healthcare Operators
Marketing data — cost per click, cost per acquisition, engagement rates, and revenue signals — is only valuable when organized into consistent reporting that reveals actionable patterns. When…
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How to Use ChatGPT Search Model Queries to Create LLM-Friendly Content
ChatGPT’s web search mode generates internal “search model queries” that reveal how LLMs interpret and anticipate buyer intent. By inspecting the network tab during a ChatGPT search session,…
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The 10 New Rules of Healthcare Marketing Growth in 2026
Cardinal Digital Marketing’s 2026 healthcare marketing trends report lays out 10 strategic shifts redefining growth for multi-site operators. Key themes include the end of lead-count metrics in favor…
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The Healthcare SEO Playbook: Trust, AI Search, and Local Visibility in 2026
Healthcare SEO operates under stricter standards than most industries because Google classifies healthcare as YMYL (Your Money or Your Life) content — meaning expertise, authority, and trust signals…
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Why Healthcare Marketing ROI Breaks Down — and What to Do About It
Despite heavy investment in digital tools, most healthcare marketing teams cannot connect their activity to actual patient outcomes. Modea reports that while 91% of marketers describe their decisions…
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2026 Marketing Predictions from Healthtech Leaders
Marketing and PR leaders from across the healthtech sector share predictions for 2026. They identify hyper-personalised messaging—driven by AI co-pilots that assist both marketers and buyers—as the dominant…
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What Healthcare Marketing Leaders Are Predicting for 2026
This expert roundup collects predictions from healthcare marketing leaders for 2026. Key themes include buyers demanding evidence and benchmarks rather than vendor marketing claims, conference exhibitors facing budget…
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Build Your Marketing Foundation with Clear Goals & Strategy
Commercial strategist Alyssa Luber outlines four core marketing objectives—awareness, consideration, conversion, and retention—and explains why securing internal alignment on goals before investing in tactics consistently improves ROI. Patient-centric…
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Physician Thought Leadership as a Marketing Strategy
Russell Simon makes the case that physician-authored content outperforms generic marketing copy across every credibility metric. He provides practical techniques for extracting insights from time-constrained clinicians—structured interviews, editorial…