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Curated news, tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
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How Marketing Is Becoming a Health System Growth Engine
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical consults drove a 41% conversion rate from…
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Google’s Official Guide to AI Search Optimization: What Healthcare Brands Must Do Now
Google’s official guide to generative AI search optimization confirms that foundational SEO remains the right strategy for AI Overviews and…
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Google Releases Official AI Optimization Guide: What Healthcare Marketers Must Know
Google has released its first official comprehensive guide for optimizing websites for generative AI features, including AI Overviews, AI Mode,…
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HMPS26: 4 Healthcare Marketing Trends Shaping Growth in 2026
Healthcare marketing is at a genuine inflection point in 2026, with 68% of CMOs managing budget cuts while still accountable…
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Beyond the AI Pilot: The 2026 Healthcare Fight for Patient Loyalty
With the Medicaid and ACA coverage cliffs shrinking the patient base, 63% of patients say they would switch providers over…
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10 Data Points Revealing the Widening DSO Performance Gap in 2026
Planet DDS’s “2026 Dental Industry Outlook: Deep Dive” analyzed more than 8,500 dental practices and found a deepening divide: one-third…
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CMS Withholds $1.3B in Medicaid Funds from California in Record Fraud Enforcement Action
The Trump administration announced it will withhold $1.3 billion in Medicaid funding from California—the largest single deferral ever made by…
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Dental Intelligence Engagement Suite Integrates With Denticon to Automate DSO Patient Communication
Dental support organizations using the Denticon practice management system can now access Dental Intelligence’s full Engagement Suite through a native…
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Four Threats to DSO Growth in 2026: Supply, Rates, Oversight, and Medicaid Cuts
DSO acquisition plans in 2026 face four structural headwinds: low practice supply, elevated interest rates, mounting state legislation restricting corporate…
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The Broken Pipeline of Mental Healthcare for LGBTQ Teenagers
Access to affirming mental healthcare for LGBTQ youth dropped from 80% to 60% between late 2023 and late 2024, and…
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Healthcare Marketers Trend Report 2026: Digital Ad Spend Overtakes Linear TV
Healthcare digital advertising spend officially exceeds linear TV for the first time in 2026, per the MM+M/Inmar Healthcare Marketers Trend…