Why Orthopedic Groups Are Walking Away from Medicare
Independent orthopedic practices across the U.S. are reducing Medicare exposure — and in some cases dropping it entirely — as reimbursement rates fail to keep pace with rising…
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Buy, Sell or Fight: The New Calculus of Health System Growth in 2026
Health systems in 2026 are applying a “buy, sell, or fight” calculus to market strategy — acquiring where they can build density, divesting where they’re subscale, and competing…
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Why Your Content Doesn’t Appear in AI Overviews (Even If It Ranks in the Top 10)
New BrightEdge and Seer Interactive data reveals why high-ranking pages frequently miss AI Overview citations. Semantic alignment with query intent, not just ranking position, determines inclusion. YMYL categories…
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SEO’s New Goal in 2026: Why Healthcare Brands Must Optimize for Recognition, Not Rankings
In 2026, achieving high search rankings is no longer sufficient to ensure visibility. Search Engine Land contributor Ashley Liddell argues that SEO’s primary objective must shift to brand…
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Therapist Enablement Platforms Win Providers — But Autonomy Pays the Price
Small independent therapists are increasingly joining enablement platforms like Headway and Alma under payer pressure, trading autonomy for administrative relief. These platforms handle credentialing, payer contracting, and billing…
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10 Data Points Revealing the Widening DSO Performance Gap in 2026
Planet DDS’s “2026 Dental Industry Outlook: Deep Dive” analyzed more than 8,500 dental practices and found a deepening divide: one-third grew by more than 10% last year, while…
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Med Spa M&A in 2025-2026: Valuations, Deal Structures, and What’s Next
Private equity investment in medical spas remained disciplined in 2025, with add-on acquisitions dominating over headline deals and valuations ranging from 3x to 6x EBITDA for smaller practices…
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Value Creation Planning in PE Is No Longer Optional — Here’s the New Playbook
Systematic value creation planning has become a non-negotiable discipline for PE-backed healthcare companies. Dan Cremons, a former private equity investor and CEO-turned-advisor, argues that the old PE playbook…
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Google I/O 2026: AI Mode Hits 1 Billion Users and Search Goes Agent-Native
Google’s I/O 2026 announcements mark the most significant transformation to Search in over two decades. AI Mode, which launched one year ago, has surpassed one billion monthly users…
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Google’s New AI-Powered Ad Formats in Search: What Marketers Need to Know
Google is testing new AI-powered ad formats in Search, built using Gemini models, designed to make advertising more contextually relevant in AI Mode. Two new ad types are…