The PMAX Creative Strategy Behind 44% More Patient Bookings
AEG Vision, one of the largest optometry groups in the U.S., increased patient bookings by 44% by redesigning the creative strategy for its Google Performance Max campaigns. Cardinal…
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Why the ‘Health in All Policies’ Framework Keeps Getting Ignored
“Health in All Policies” (HiAP) is an evidence-backed governance framework requiring every government sector—housing, education, transportation, criminal justice—to evaluate its impact on population health. Writing in Health Affairs…
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The Recurring Revenue Dental Membership Programs Can Unlock for DSOs
Over 80 million Americans lack dental insurance — and many are already patients at DSO-affiliated practices. Dental membership programs convert uninsured patients into recurring revenue by bundling preventive…
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7 Things Healthcare Marketers Should Watch in May 2026
Alex Membrillo of Cardinal Digital compiles seven trends healthcare marketers should track in May 2026. A Gallup survey finds 1 in 4 Americans now ask AI for health…
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The Rise of Multi-Specialty Platforms: Why Investors Want Integrated Care Models
Multi-specialty platforms — organizations consolidating multiple clinical disciplines under one management structure and financial model — are attracting serious private equity capital alongside single-specialty supergroups. The Bloom Organization…
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21 Health Systems Exit Medicare Advantage Contracts in 2026
Becker’s Hospital Review is tracking 21 health systems that have terminated or are exiting Medicare Advantage contracts in 2026, citing persistent prior authorization denials and inadequate reimbursement from…
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UHS Reaffirms 2026 Volume Targets Despite Q1 Seasonal Headwinds
Universal Health Services reported Q1 2026 volume declines in both its acute care and behavioral health divisions, driven by a weak respiratory season and winter storms. Despite the…
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What Types of Blog Content Get Mentioned in ChatGPT?
An analysis of 90 prompts tested in ChatGPT found that commercial-intent queries triggered AI web searches (fan-outs) 78.3% of the time, while informational prompts did so just 3.1%….
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How Cleveland Clinic Is Shifting to AI-Powered Hospital Operations
Cleveland Clinic is partnering with startup Luminai to automate complex administrative workflows across its 23-hospital, 300-outpatient-facility network, starting with referral management. A virtual inbox agent triages incoming faxes,…
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Google Ask Maps Now Recommends Providers: What Healthcare Brands Must Do
Google’s Ask Maps feature, powered by Gemini, is evolving beyond listing businesses to interpreting and recommending them. Research from Search Engine Land shows that as queries become more…