Google’s New AI-Powered Ad Formats in Search: What Marketers Need to Know
Google is testing new AI-powered ad formats in Search, built using Gemini models, designed to make advertising more contextually relevant in AI Mode. Two new ad types are…
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Google May 2026 Core Update Is Live: What Healthcare Sites Need to Monitor
Google’s May 2026 core update is now rolling out, marking the search engine’s second broad core algorithm change of the year following the March 2026 update. For healthcare…
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DSO Deal Roundup: 15+ Dental M&A Transactions Tracked in April 2026
April 2026 saw 15+ DSO M&A transactions tracked by Group Dentistry Now. TUSK Practice Sales advised Oak Tree Pediatric Dentistry’s sale to Chord Specialty Dental Partners and Comella…
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Clinical Workflows Are the Real Growth Engine for DSOs, Data Shows
Sustainable dental practice growth depends on clinical workflow systems, not simply adding providers or locations, according to Henry Schein One’s 2026 Catalyst Index. Top-performing practices generate an estimated…
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What Healthcare Marketers Learned at HMPS 2026: AI, Trust, and Activation
Healthcare marketers at the 2026 HMPS Summit in Salt Lake City are navigating a fundamental tension: AI adoption has shifted from “fear of missing out” to “fear of…
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Four Forces Disrupting DSO Growth in 2026: PE, AI, Integration, and Diagnostics
DSOs in 2026 face four disruptors reshaping competitive strategy across the dental sector. Private equity investment is resurging — oral surgery is the only dental specialty that avoided…
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Google Releases Official AI Optimization Guide: What Healthcare Marketers Must Know
Google has released its first official comprehensive guide for optimizing websites for generative AI features, including AI Overviews, AI Mode, and emerging AI agents. The guide confirms that…
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AI, Retention, and Revenue Recovery: 5 Resources for Health System Leaders
Five Becker’s Healthcare resources address the operational pressures health system leaders face this week: AI in oncology care pathways — with real-world implementation from St. Elizabeth Healthcare and…
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Why a 9-Hospital System Is Spending $25M to Rebrand
FMOL Health, a nine-hospital system based in Baton Rouge, Louisiana, is investing $25 million over three years to unify its four regional market brands under a single abbreviated…
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CMS Withholds $1.3B in Medicaid Funds from California in Record Fraud Enforcement Action
The Trump administration announced it will withhold $1.3 billion in Medicaid funding from California—the largest single deferral ever made by CMS—citing the state’s failure to address program integrity…