AEO for Healthcare: How to Win When 71% of Buyers Use AI Search
AI search is reshaping how buyers and patients research decisions. In 2026, 71% of software buyers rely on AI search in their research process, nearly two-thirds of consumers…
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The 10 New Rules of Healthcare Marketing Growth in 2026
Cardinal Digital Marketing’s 2026 healthcare marketing trends report lays out 10 strategic shifts redefining growth for multi-site operators. Key themes include the end of lead-count metrics in favor…
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2026 Marketing Predictions from Healthtech Leaders
Marketing and PR leaders from across the healthtech sector share predictions for 2026. They identify hyper-personalised messaging—driven by AI co-pilots that assist both marketers and buyers—as the dominant…
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Physician Thought Leadership as a Marketing Strategy
Russell Simon makes the case that physician-authored content outperforms generic marketing copy across every credibility metric. He provides practical techniques for extracting insights from time-constrained clinicians—structured interviews, editorial…
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How Breaking the Rules Raised a Hospital’s Brand Awareness from 17% to 68%
Consultant Deborah Castaldo recounts how breaking conventional healthcare marketing rules helped raise a hospital’s brand awareness from 17% to 68% in a target market. She identifies storytelling, community…
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Local Marketing That Builds Community Trust and Fills Your Practice
Kandy Garrett of Social Optician advises small and independent practices to compete not on budget but on community embeddedness. She recommends hyper-local events, community partnerships, and personalised outreach…
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The Acute Problem with Chronic Pain Marketing and How Mara Baer Suggests Fixing It
Advocate Mara Baer identifies how mainstream chronic pain marketing relies on clichéd imagery and acute-pain framing that fails to resonate with chronic pain patients. She calls for marketers…
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How Large Health Systems Use Virtual Production to Scale Local Content
Mary Sadlier describes how virtual production studios allow large healthcare brands to create culturally relevant, localised content more efficiently than traditional production methods. Pre-visualisation and virtual set technology…
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The Hidden PR Engine Healthcare Marketers Are Missing
Cameron Kit from Union Productions explains how patient-video stories can function as PR assets rather than marketing collateral. He encourages healthcare marketers to submit patient films to festivals,…
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Building a Trusted Healthcare Brand in the Age of AI Search
Dane Titsworth and Cardinal CEO Alex Membrillo discuss how generative AI assembles answers from multiple digital signals simultaneously. They explain that inconsistent or inaccurate information across a provider’s…