Consultant Deborah Castaldo recounts how breaking conventional healthcare marketing rules helped raise a hospital’s brand awareness from 17% to 68% in a target market. She identifies storytelling, community…
Kandy Garrett of Social Optician advises small and independent practices to compete not on budget but on community embeddedness. She recommends hyper-local events, community partnerships, and personalised outreach…
Advocate Mara Baer identifies how mainstream chronic pain marketing relies on clichéd imagery and acute-pain framing that fails to resonate with chronic pain patients. She calls for marketers…
Mary Sadlier describes how virtual production studios allow large healthcare brands to create culturally relevant, localised content more efficiently than traditional production methods. Pre-visualisation and virtual set technology…
Cameron Kit from Union Productions explains how patient-video stories can function as PR assets rather than marketing collateral. He encourages healthcare marketers to submit patient films to festivals,…
Dane Titsworth and Cardinal CEO Alex Membrillo discuss how generative AI assembles answers from multiple digital signals simultaneously. They explain that inconsistent or inaccurate information across a provider’s…
SEO specialist John Vantine reframes healthcare SEO for an AI-first search landscape. He advises marketers to prioritise trust, intent alignment, and user experience over high-volume keyword targeting. AI-powered…
Host Lauren Leone and guest Rachel Johnson explore how trust has become the primary driver of patient acquisition. Johnson explains that AI tools now allow marketers to research…
