HMPS26: 4 Healthcare Marketing Trends Shaping Growth in 2026
Healthcare marketing is at a genuine inflection point in 2026, with 68% of CMOs managing budget cuts while still accountable for growth, engagement, and patient loyalty. The 31st…
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2026 Most Trusted Health System Brands: Monigle Rankings of Consumer Trust
UT Health Austin tops Monigle’s 2026 ranking of the most trusted healthcare brands in the U.S., followed by Mayo Clinic, Emory Healthcare, and Johns Hopkins Medicine, according to…
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Delta Dental 2026 Oral Health Report: What Consumer Trends Mean for Dental Operators
The 2026 State of America’s Oral Health and Wellness Report from Delta Dental reveals deepening consumer awareness of the oral-systemic connection: 91% of adults rate oral health as…
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What Healthcare Marketers Learned at HMPS 2026: AI, Trust, and Activation
Healthcare marketers at the 2026 HMPS Summit in Salt Lake City are navigating a fundamental tension: AI adoption has shifted from “fear of missing out” to “fear of…
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Why a 9-Hospital System Is Spending $25M to Rebrand
FMOL Health, a nine-hospital system based in Baton Rouge, Louisiana, is investing $25 million over three years to unify its four regional market brands under a single abbreviated…
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Healthcare Marketers Trend Report 2026: Digital Ad Spend Overtakes Linear TV
Healthcare digital advertising spend officially exceeds linear TV for the first time in 2026, per the MM+M/Inmar Healthcare Marketers Trend Report. The overall market has grown to an…
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What Healthcare Can Learn from Retail: Building Demand Beyond Bottom Funnel
Healthcare marketers over-index on bottom-funnel patient acquisition, competing for a narrow slice of already-in-market demand. This Cardinal Digital Marketing podcast episode features Ben Dutter, Chief Strategy Officer at…
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The 90% Problem: Why Specialty Practices Over-Invest in Bottom-Funnel Paid Search
Specialty healthcare practices typically allocate 90% of paid media spend to high-intent, bottom-of-funnel searches — terms like “knee surgeon near me” or “carpal tunnel specialist” — where 10…
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7 Things Healthcare Marketers Should Watch in May 2026
Alex Membrillo of Cardinal Digital compiles seven trends healthcare marketers should track in May 2026. A Gallup survey finds 1 in 4 Americans now ask AI for health…
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AP Stylebook Now Makes “Healthcare” One Word — Update Your Brand Standards
The Associated Press Stylebook has officially updated its guidance to standardize “healthcare” as one word in all uses, ending years of inconsistency between hyphenated, two-word, and closed forms….