Healthcare marketers over-index on bottom-funnel patient acquisition, competing for a narrow slice of already-in-market demand. This Cardinal Digital Marketing podcast episode features Ben Dutter, Chief Strategy Officer at…
Specialty healthcare practices typically allocate 90% of paid media spend to high-intent, bottom-of-funnel searches — terms like “knee surgeon near me” or “carpal tunnel specialist” — where 10…
Alex Membrillo of Cardinal Digital compiles seven trends healthcare marketers should track in May 2026. A Gallup survey finds 1 in 4 Americans now ask AI for health…
The Associated Press Stylebook has officially updated its guidance to standardize “healthcare” as one word in all uses, ending years of inconsistency between hyphenated, two-word, and closed forms….
Mental health messaging reaches different generations through fundamentally different channels and formats, and healthcare marketers who ignore this distinction are leaving impact on the table. Gen Z engages…
AI search is reshaping how buyers and patients research decisions. In 2026, 71% of software buyers rely on AI search in their research process, nearly two-thirds of consumers…
Cardinal Digital Marketing’s 2026 healthcare marketing trends report lays out 10 strategic shifts redefining growth for multi-site operators. Key themes include the end of lead-count metrics in favor…
Marketing and PR leaders from across the healthtech sector share predictions for 2026. They identify hyper-personalised messaging—driven by AI co-pilots that assist both marketers and buyers—as the dominant…
Russell Simon makes the case that physician-authored content outperforms generic marketing copy across every credibility metric. He provides practical techniques for extracting insights from time-constrained clinicians—structured interviews, editorial…
Consultant Deborah Castaldo recounts how breaking conventional healthcare marketing rules helped raise a hospital’s brand awareness from 17% to 68% in a target market. She identifies storytelling, community…
