Orlando Health consolidated its pediatric services under a single umbrella brand, Orlando Health Children’s, effective July 1, 2026, replacing a fragmented set of hospital- and building-specific names. The…
Eli Lilly and Novo Nordisk are the most cited pharmaceutical companies across AI platforms, holding 12.5% and 11.5% of AI citation share respectively, according to a study by…
Mayo Clinic leads all healthcare brands in AI citation share at 9.4, ahead of Cleveland Clinic (7.1) and Johns Hopkins Medicine (6.8), according to Everything-PR’s Healthcare Citation Share…
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical…
AI answer engines cite an academic medical center first in 46 of 50 states when asked for the leading hospital, while HCA Healthcare — which operates 187 hospitals…
Healthcare marketing is at a genuine inflection point in 2026, with 68% of CMOs managing budget cuts while still accountable for growth, engagement, and patient loyalty. The 31st…
UT Health Austin tops Monigle’s 2026 ranking of the most trusted healthcare brands in the U.S., followed by Mayo Clinic, Emory Healthcare, and Johns Hopkins Medicine, according to…
The 2026 State of America’s Oral Health and Wellness Report from Delta Dental reveals deepening consumer awareness of the oral-systemic connection: 91% of adults rate oral health as…
Healthcare marketers at the 2026 HMPS Summit in Salt Lake City are navigating a fundamental tension: AI adoption has shifted from “fear of missing out” to “fear of…
FMOL Health, a nine-hospital system based in Baton Rouge, Louisiana, is investing $25 million over three years to unify its four regional market brands under a single abbreviated…
