The PMAX Creative Strategy Behind 44% More Patient Bookings
AEG Vision, one of the largest optometry groups in the U.S., increased patient bookings by 44% by redesigning the creative strategy for its Google Performance Max campaigns. Cardinal…
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Closing the Marketing Loop: Novant Health’s HIPAA-Safe Attribution Case Study
Most health systems run media budgets without knowing which campaigns drive actual booked appointments — this case study with Novant Health shows what’s possible when you close that…
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What Patients Actually Trust in AI Local Search: Lessons for Healthcare Marketers
Near Media surveyed 2,200 U.S. adults on how they use AI tools to find local businesses, with findings that directly inform healthcare marketing strategy. Sixty-five percent have used…
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7 Things Healthcare Marketers Should Watch in May 2026
Alex Membrillo of Cardinal Digital compiles seven trends healthcare marketers should track in May 2026. A Gallup survey finds 1 in 4 Americans now ask AI for health…
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What Types of Blog Content Get Mentioned in ChatGPT?
An analysis of 90 prompts tested in ChatGPT found that commercial-intent queries triggered AI web searches (fan-outs) 78.3% of the time, while informational prompts did so just 3.1%….
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Google Ask Maps Now Recommends Providers: What Healthcare Brands Must Do
Google’s Ask Maps feature, powered by Gemini, is evolving beyond listing businesses to interpreting and recommending them. Research from Search Engine Land shows that as queries become more…
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Your Website Is Now the Source of Truth in Local AI Search
AI search tools like ChatGPT, Perplexity, and Gemini are dramatically more selective than traditional local search — only 1.2% of business locations appear in ChatGPT recommendations, compared to…
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AP Stylebook Now Makes “Healthcare” One Word — Update Your Brand Standards
The Associated Press Stylebook has officially updated its guidance to standardize “healthcare” as one word in all uses, ending years of inconsistency between hyphenated, two-word, and closed forms….
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AEO in 2026: 7 Tips from a PE-Backed Portfolio Roundtable
Answer Engine Optimization (AEO) has emerged as a distinct discipline alongside SEO as LLMs and AI-powered search reshape how patients and consumers find healthcare services. A roundtable hosted…
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Bridging the Mental Health Messaging Gap Across Four Generations
Mental health messaging reaches different generations through fundamentally different channels and formats, and healthcare marketers who ignore this distinction are leaving impact on the table. Gen Z engages…