Cameron Kit from Union Productions explains how patient-video stories can function as PR assets rather than marketing collateral. He encourages healthcare marketers to submit patient films to festivals,…
Dane Titsworth and Cardinal CEO Alex Membrillo discuss how generative AI assembles answers from multiple digital signals simultaneously. They explain that inconsistent or inaccurate information across a provider’s…
SEO specialist John Vantine reframes healthcare SEO for an AI-first search landscape. He advises marketers to prioritise trust, intent alignment, and user experience over high-volume keyword targeting. AI-powered…
Lauren Leone makes the case against platform-reported metrics as the primary source of marketing truth. She advocates for incrementality testing, media-mix modelling, and offline data integration to understand…
Lauren Leone and Rich Briddock examine why search-only strategies are no longer sufficient for patient acquisition in 2026. They outline the shift toward full-funnel media buying, creative testing…
Lisa Fisher and Lauren Leone argue that healthcare organisations relying on campaign-by-campaign advertising are structurally disadvantaged. An always-on programmatic infrastructure enables full-funnel storytelling, more efficient patient acquisition, and…
Host Lauren Leone and guest Rachel Johnson explore how trust has become the primary driver of patient acquisition. Johnson explains that AI tools now allow marketers to research…
