What Healthcare Marketers Learned at HMPS 2026: AI, Trust, and Activation
Healthcare marketers at the 2026 HMPS Summit in Salt Lake City are navigating a fundamental tension: AI adoption has shifted from “fear of missing out” to “fear of…
-
-
Four Forces Disrupting DSO Growth in 2026: PE, AI, Integration, and Diagnostics
DSOs in 2026 face four disruptors reshaping competitive strategy across the dental sector. Private equity investment is resurging — oral surgery is the only dental specialty that avoided…
-
Google Releases Official AI Optimization Guide: What Healthcare Marketers Must Know
Google has released its first official comprehensive guide for optimizing websites for generative AI features, including AI Overviews, AI Mode, and emerging AI agents. The guide confirms that…
-
AI, Retention, and Revenue Recovery: 5 Resources for Health System Leaders
Five Becker’s Healthcare resources address the operational pressures health system leaders face this week: AI in oncology care pathways — with real-world implementation from St. Elizabeth Healthcare and…
-
TUSK Report: 69% of DSOs Plan More Acquisitions in 2026 Despite Tighter Supply
Sixty-nine percent of DSOs expect to increase their acquisition activity in 2026, but rising competition for a shrinking pool of available practices is forcing organizations to become more…
-
Why a 9-Hospital System Is Spending $25M to Rebrand
FMOL Health, a nine-hospital system based in Baton Rouge, Louisiana, is investing $25 million over three years to unify its four regional market brands under a single abbreviated…
-
CMS Withholds $1.3B in Medicaid Funds from California in Record Fraud Enforcement Action
The Trump administration announced it will withhold $1.3 billion in Medicaid funding from California—the largest single deferral ever made by CMS—citing the state’s failure to address program integrity…
-
Healthcare Marketers Trend Report 2026: Digital Ad Spend Overtakes Linear TV
Healthcare digital advertising spend officially exceeds linear TV for the first time in 2026, per the MM+M/Inmar Healthcare Marketers Trend Report. The overall market has grown to an…
-
How AI Bots and LLMs.txt Are Reshaping Healthcare SEO Standards in 2026
Healthcare operators face a new SEO mandate in 2026: technical standards are rising while AI bots fundamentally change how content gets surfaced. Web Almanac data reveals HTTPS adoption…
-
2026 Dental Industry Outlook Deep Dive: What 8,500+ Practices Reveal About Growth
The 2026 Dental Industry Outlook: Deep Dive from Planet DDS analyzes real operational data from more than 8,500 dental practices, 497 DSOs, and 2,500 orthodontic practices to identify…