Ascension’s $3.9B AmSurg Deal Signals New ASC Antitrust Era
Ascension completed its $3.9 billion acquisition of AmSurg on June 4, 2026, expanding its ambulatory surgery center network from 58 to more than 300 facilities across 34 states…
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How Marketing Is Becoming a Health System Growth Engine
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical…
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Thoreau’s Growth Investment in Ensemble Signals RCM Consolidation
Thoreau, the healthcare investment platform launched by former New Mountain Capital private equity president Matt Holt, has agreed to make a strategic growth investment in Ensemble Health Partners,…
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Deacon Associates Acquires 31 Hospice, Home Health Agencies From HCA Healthcare
Deacon Associates has agreed to acquire 31 home health and hospice agencies from HCA Healthcare, with hospice representing 23% of the divested assets across eight states. The deal,…
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5 States With the Most DSO Activity in May 2026
Becker’s Dental Review’s May 2026 roundup identifies several states with notable DSO activity, led by Arizona, Colorado, New York, and Texas. In Arizona, PDS Health opened a new…
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Q1 2026 Behavioral Health M&A Report: 42 Deals, $535M in Growth Capital
Behavioral health M&A recorded 42 closed transactions in Q1 2026 — 34 traditional M&A deals and 8 growth financings totaling $535.7 million. Mental health led with 19 deals,…
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State of Local SEO 2026: GBP Clicks Are Falling as Local Pack Ads Hit 31% of Queries
Local Services Ads now appear on nearly 31% of tracked queries — up from 11% at the start of 2025 — while Google Business Profile organic clicks are…
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Atlantic Health Reframes Marketing From Cost Center to Revenue Engine
Atlantic Health, a six-hospital system with more than 500 New Jersey care locations, is rebuilding its marketing function around real-time capacity data instead of broad-based ad spend. CMO…
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HMPS26: 4 Healthcare Marketing Trends Shaping Growth in 2026
Healthcare marketing is at a genuine inflection point in 2026, with 68% of CMOs managing budget cuts while still accountable for growth, engagement, and patient loyalty. The 31st…
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2026 Patient Acquisition Cost Benchmarks: Why Conversion Beats Spend Cuts
Healthcare patient acquisition cost (PAC) ranges from $155 for pediatrics to $610 for cosmetic surgery in 2026, with most of that variance driven by conversion rate, not ad…