Atlantic Health, a six-hospital system with more than 500 New Jersey care locations, is rebuilding its marketing function around real-time capacity data instead of broad-based ad spend. CMO…
Healthcare marketing is at a genuine inflection point in 2026, with 68% of CMOs managing budget cuts while still accountable for growth, engagement, and patient loyalty. The 31st…
Healthcare patient acquisition cost (PAC) ranges from $155 for pediatrics to $610 for cosmetic surgery in 2026, with most of that variance driven by conversion rate, not ad…
Dental M&A has rebounded strongly in 2026 after a slowdown driven by elevated capital costs, enhanced due diligence, and unrealistic seller valuations. DSOs are aggressively expanding across specialties…
Physician group private equity deal volume fell from 28% of global provider transactions in 2021 to 23% in 2025, per Bain & Company’s 2026 Global Healthcare Private Equity…
Sixty-nine percent of DSOs expect their private equity sponsors to push for moderate-to-high increases in acquisition activity in 2026, according to TUSK Practice Sales’ Q2 2026 Dental Market…
Agentic Engine Optimization (AEO) is the practice of structuring content so AI agents can fetch, parse, and act on it — not just render it for human readers….
Healthline AI is a conversational AI agent launched by Fullspan Health in June 2026, designed to connect consumers to medically reviewed health information and provider recommendations. Unlike general-purpose…
De novo healthcare locations routinely underperform in their first months because media plans launch too late—often just weeks before opening, when the algorithm still needs time to learn….
Behavioral health M&A in 2026 is running slower than expected but deal activity continues. SUD treatment may be the most undervalued subsector, with deal flow at a six-year…
