How UT Physicians Grew Google Reviews From 280 to 2,173 and Hit 4.6 Stars
UT Physicians, a Houston group with more than 2,000 clinicians and 100+ locations, grew its Google reviews from 280 to 2,173 in one year (2022), raising its average…
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Urgent Care Marketing Measurement: Count Calls, Directions and Map Clicks
Urgent care marketing shouldn’t be judged by website visits alone. Unlock Health’s analysis of its clients’ Google Ads data found that location-detail views, map clicks, directions and click-to-call…
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2027 Medicare Cuts for Orthopedics: Joint Replacement Pay Could Fall About 20%
The proposed 2027 Medicare physician fee schedule would cut orthopedic surgeons’ pay for joint replacements sharply. Phreesia’s analysis cites OrthoForum’s estimate of roughly a 20% reduction in physician…
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How ChatGPT Searches: 15 Million Fan-Out Queries and What Brands Should Do
ChatGPT increasingly goes to official sources when it searches. Ahrefs analyzed 66.6 million free, logged-out ChatGPT responses and their 15 million fan-out queries from August and September 2026….
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Google Local Services Ads Move to Performance Max: What Healthcare Should Fix
Google is moving Local Services Ads into Performance Max, and the billing rules changed on October 1, 2026. According to Invoca, a missed call during your posted business…
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AI Search Visibility for Multi-Location Brands: 1 in 5 Locations Never Appear
Brand-level AI visibility scores hide the locations that never show up. In Birdeye’s study of 16,240 location-level ChatGPT scans across 1,762 multi-location brands, 18.6% of locations were invisible…