Building a Trusted Healthcare Brand in the Age of AI Search
In AI search, a trusted healthcare brand starts with accurate, consistent information everywhere a patient or an AI system looks, says Dane Titsworth, manager of SEO and digital…
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Healthcare SEO in the AI Era: Trust, Intent, and What Still Ranks
Healthcare SEO in the AI era still rewards the fundamentals: focused, trustworthy content that matches real search intent, says GoodRx SEO director John Vantine on Cardinal Digital Marketing’s…
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Why Good Measurement Starts Outside the Platform
Good measurement starts with a source of truth outside the ad platforms, usually a CRM that records every lead and its stage, according to Cardinal Digital Marketing’s Ignite…
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Healthcare Marketing Trends Reshaping Patient Acquisition
Healthcare marketers are increasingly expected to own revenue, not just leads, and that requires better measurement and a broader media mix, say Cardinal Digital Marketing’s Rich Briddock and…
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Patient Acquisition Needs Programmatic Infrastructure
Programmatic advertising works best for patient acquisition when it runs as always-on infrastructure rather than one-off campaigns, according to Lisa Fisher of Cardinal Digital Marketing. On Cardinal’s Ignite…
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Why Patient Trust Now Outperforms Paid Ads in Healthcare Acquisition
Patient trust now drives acquisition more than ad spend, argues Rachel Johnson, marketing director at Acorn Health, a national ABA therapy provider in seven states, on Cardinal Digital…