Resources written and published by industry vendors, included for practical insight. Inclusion is not an endorsement.
Liine, a call-tracking and marketing analytics vendor, uses its client Geode Health, a multi-location behavioral health group, to argue that AI reporting is only as good as the…
UT Physicians, a Houston group with more than 2,000 clinicians and 100+ locations, grew its Google reviews from 280 to 2,173 in one year (2022), raising its average…
Urgent care marketing shouldn’t be judged by website visits alone. Unlock Health’s analysis of its clients’ Google Ads data found that location-detail views, map clicks, directions and click-to-call…
The proposed 2027 Medicare physician fee schedule would cut orthopedic surgeons’ pay for joint replacements sharply. Phreesia’s analysis cites OrthoForum’s estimate of roughly a 20% reduction in physician…
ChatGPT increasingly goes to official sources when it searches. Ahrefs analyzed 66.6 million free, logged-out ChatGPT responses and their 15 million fan-out queries from August and September 2026….
Google is moving Local Services Ads into Performance Max, and the billing rules changed on October 1, 2026. According to Invoca, a missed call during your posted business…
Brand-level AI visibility scores hide the locations that never show up. In Birdeye’s study of 16,240 location-level ChatGPT scans across 1,762 multi-location brands, 18.6% of locations were invisible…
Specialty practices become the default referral choice through quality care, consistency and fast operations, says Will Ross, marketing director at Origins Spine & Joint Physicians, an interventional pain…
Breaking from conventional hospital marketing can raise awareness sharply, according to healthcare consultant Deborah Castaldo on Luminus’s Healthcare Marketing Edge podcast; host Tim Bouchard introduces her as having…
Established practices lose local visibility when they stop showing up in their communities, says Kandy Garrett, an ABO-certified optician and freelance marketing manager at Social Optician, on Luminus’s…